Tyra Banks Partners With Girls Club In Manhattan
Standing in the rain near the site of a new building on Avenue D that will eventually house the Lower Eastside Girls Club, a group of young girls on Tuesday afternoon greeted Tyra Banks by practicing one of her signature moves, the “smize.” As anyone who has watched “America’s Next Top Model” knows, that is smiling with your eyes.
That is the kind of interaction Ms. Banks is hoping will become commonplace in the new building, where, when it opens next year, she will maintain an office. Giving a tour of the building to board members of the organization, she pointed out a glass-walled office on the third floor, which is to be the headquarters of a leadership development center, called the Tyra Banks TZONE at the Lower Eastside Girls Club. (The building will also include a bakery, studio space, a wellness center and a planetarium within its 30,000 square feet.)
At the center, Ms. Banks announced that she is reviving the TZONE concept, which began in 1999 as a series of summer camps to build self-esteem among young girls, with the Lower Eastside Girls Club. Since she completed a Harvard University executive-education program in February, Ms. Banks has been focusing her business plans on ventures aimed at empowering young women and supporting female entrepreneurs.
“My dream was to have a place that was brick and mortar, where they could build on that experience all the time,” she said. “The real impact is to have consistency, as opposed to an excursion.”
We like. Although we do wonder if she’ll be giving the girls any cougar-clad relationship advice….
Image via Wenn
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