Yasiin Bey, formerly known as Mos Def, has found himself in a new acting role; a highlighted lead role in the new Louis Vuitton/Muhammed Ali campaign commercials.
Check it out…
We think it’s pretty dope.
Mos Yasiin has never disappointed us as an actor and this new but brief role has us thinking about his next new gig.
…the clips evoke the dramatic power of the young heavyweight everyone remembers. Set in a dark boxing ring, the rapper/actor dresses like Ali, moves like Ali and talks like Ali, reciting just a few of the former champs now legendary words. It’s quite inspiring, but be forewarned, also a little haunting. Both commercials are directed by Stuart McIntyre of Stream Films, and will hopefully reach television screens very soon.
Directed by Stuart McIntyre, the vid shows Bey “dramatically reciting lines made famous by Ali while invoking the boxer in the ring. Visual artist Niels Shoe Meulman draws on the ring as Bey talks, culminating in a visual and sonic piece of art.”
Big ups to Muhammed Ali and the amazing dedication to his career via McIntyre and Vuitton.