Nivea Skincare Exec Says Rihanna Is Too Raunchy To Represent The Brand
An ad exec for the skincare company ‘Nivea’ says he’s not feelin’ Rih-Rih’s ratchet behavior and raunchy outfits as an image that should be associated with their brand.
The company was originally thrilled to have the Barbados-born banger on board as a spokesperson, but they seemed to have changed their mind in light of……recent events.
She’s known for her sexy attitude, raunchy outfits and outrageous behaviour.
So it comes as little surprise that Rihanna’s advert for Nivea has been deemed too sexy to front campaigns for the skincare brand.
The star appeared in a series of adverts for the firm, which was a sponsor of her world tour last year, to celebrate the 100th anniversary of the company.
And now cosmetic tyc0on Stefan Heidenreich – the new head of Nivea’s parent firm, Beiersdorf – has told German media that the singer should have been considered a ‘no go’ for the brand’s family image.
The 49-year-old said: ‘The advert starring Rihanna was a no go. I do not understand how Nivea can be brought into association with Rihanna.’
In one ad, a family is seen moisturising with Nivea while Rihanna’s sultry hit California King Bed plays in the background.
Heidenreich added: ‘Nivea is a company which stands for trust, family and reliability.’
When Nivea signed up the star last year they said they were ‘very excited’ to have her on board. Nivea board member Markus Pinger said in a press release at the time: ‘Over the past 100 years, Nivea has been an iconic skin-care brand across the world.
‘Rihanna is a music icon and her digital footprint will help us bring our anniversary celebration to consumers wherever they are.
Hmmm. We wonder if Rih will start to tone it down now since this is messing with her money….