Bossip Video

Who does this guy think he is? Paris Hilton??

Ryan Lochte Applies For Catchphrase Patent

According to TMZ reports:

Ryan Lochte’s annoying catchphrase “Jeah!” is a friggin’ GOLD MINE — at least that’s what the swimmer believes … because he just filed docs to lock up a trademark for the made-up word.

According to the trademark docs, Ryan wants to use the word on sunglasses, workout DVDs, gift cards, mugs, drinking glasses, trading cards, calendars, posters, swimsuits, swim caps, sports hats, and water bottles.

In fact, Lochte’s already getting the party started on his website — selling “Jeah”-themed tees, hats, and sunglasses.

According to a 2009 interview, Ryan got the phrase from rapper Young Jeezy, who uses a similar word “Chea!” in his songs. Ryan says he changed it a little to “Jeah!” … and says it means something “good.” (skip to 1:00)

Something about this reeks of “attention slore”…

Peep the video of Ryan’s explanation.

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Would you buy any of Ryan’s cheap lookin’ crap??

Images via Getty/RyanLochte.com

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