From sugar to sheeeeeeet!
The folks at Center for Science In The Public Interest are setting the record straight about the dangers soda poses using a clever PSA that flips the popular image of Coca-Cola’s cola guzzling polar bear with a cast of “Real Bears” a family of the same type of arctic animals who go through a series of serious health issues thanks to their sugary drink habit.
Via NY DailyNews:
The jolly, jiggly polar bear has been a Coca-Cola mascot since 1922, slurping down soft drinks and sliding happily across the ice.
Alex Bogusky, a former ad exec, teamed up with the Center for Science in the Public Interest (CSPI) to create an animated video of lovable, cuddly polar bears who suffer the real-life health effects of a diet filled with too much sugar.
The PSA, which mocks Coca-Cola’s ‘Open Happiness” campaign, shows a family of bears surrounded by “Be Happy” messages. The family is shown happily frolicking together, all while drinking bottles of soda.
Over the course of the four-minute video, set to a happy tune called “Sugar” by Jason Mraz, we watch the once-joyful bears become obese, suffer tooth decay, and have difficulty catching fish.
The PSA goes from cute to horrifying as we see the Papa bear begin to suffer complications from diabetes.
Not only does he have to inject insulin, he suffers from erectile dysfunction and requires paw amputation, putting him in a wheelchair.
At the ad’s conclusion, the Papa bear offers his overweight son a cola. His son hesitates after seeing how the drink has devastated his father’s life.
The family then pours the brown liquid into the icy stream.
Representatives from Coca-Cola have bashed the ad, saying it unfairly links its product with a host of horrible diseases and conditions. The PSA mentions a quote that Coca-Cola’s North America president Katie Bayne gave to USA Today in June, that “there is no scientific evidence that connects sugary beverages to obesity.”
“It won’t help anyone understand energy balance, which is key according to recognized experts who’ve studied this issue — a group that, by default, doesn’t include CSPI. Enough said,” she said.
“The polar bears imagery has long been cynically co-opted by Coke, and I suppose you could say that with the Real Bears, we’re reclaiming the bears for everyone,” Mr. Cronin told Ad Age. “Pepsi, Coke and other companies market such drinks as sources of happiness. We want to show that they cause more than their share of sadness.”
That stuff’ll kill ya! All we drink is sparkling water son, get wit us. Just jokes but no really, folks really do need to be careful with the sugar. Diabetes is VERY real. Especially in the black community.
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