Is it wrong to give parentsa $25 gift card to Walgreens if they show up for parent-teacher conferences and pick-up report cards???
Sounds jacked up to us! According to The Huffington Post, it’s already happening in 70 public schools around Chi-town as a ‘pilot program partnership’ between the schools and Walgreens…
Parents have long debated whether or not it’s healthy to bribe kids to do things like finish their homework on time or eat all of their vegetables. But what happens when the tables are turned and parents are the ones being bribed to cooperate?
Chicago, Ill. is considering doing just that. As part of a pilot program launched at 70 public schools, Chicago parents will be given $25 Walgreens “Balance Rewards” cards in exchange for picking up their child’s report cards and attending parent-teacher conferences, according to a press release from the city.
The program is being viewed as a way to incentivize parents to stay more involved in their children’s academic lives. All of the schools selected to participate have had continual difficulty engaging parents.
The public-private partnership appears to be a win-win for both the schools and for Walgreens, which just launched its first loyalty card in an attempt to attract shoppers with discounts, the Chicago Tribune reports. With over 150 stores in Chicago alone, Walgreen’s CEO Greg Wasson said he only hopes that the pilot program will expand to more schools.
Mayor Rahm Emanuel, who thought up the program, told the Chicago Sun-Times that he envisions the program will close some of the communication gaps that now exist between many public school students and their parents. The city’s schools plan to track and analyze the data to see how effective it is in promoting parent-teacher involvement.
Chicago public schools, in particular, seem to be struggling to find ways to increase student success rates. In 2011, less than 24 percent of Chicago public school graduates were prepared for a four-year college program, according to the Tribune.
In response to skepticism of Emmanuel’s program, the mayor’s office released a statement from Beth Swanson, deputy chief of staff for education, that said: “This is about our educators and CPS leadership working to be innovative and creative in order to increase parent involvement in their child’s education, period.”
It’s pretty damn sad if they feel parents have to be bribed. And Rahm just made the whole city look foolish. Spend that partnership money on cleaning up your schools so they can pass code before you start this mess…SMH.
What do you think about all this nonsense??
Images via shutterstock/facebook
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