Quote of the Day: LL Cool J

Posted on October 11th, 2007 - By Bossip Staff

Categories: Hip-Hop Beef, Jay-Z, LL Cool J, News

Posted by Bossip Staff

llcoolj5.jpg

LL Cool J is still talking about his issues with Def Jam and discusses his new albun Exit 13, that has 50 Cent as the executive producer. No cents and Hova even have something to say. Via MTV:

“These guys fail to realize that when you talk about Def Jam, you’re talking about my legacy. Everything that ever happened at Def Jam is my legacy. Without me being a 16-year-old with my rhyme book, Def Jam [wouldn't] exist. Everything that’s ever been a success up there is a product of me, and I’ve given birth to it.”

“You go on blogs and everything, people know when people are lying. Things are not all rosy up there [at Def Jam]. Too many [artists] have suffered: Method Man, Redman, the Roots, Fabolous, Ludacris! The list goes on. Nobody is getting promoted the way they should be promoted. I’m one man. I can’t battle a whole record label. So we not gonna try to turn this into what it’s not. To try and battle a record label is foolish. It’s bad enough they are calling around to radio stations telling them not to play my records.”

“It’s about the bars and beats, it’s fly. I’m not trying to look down on anybody. I’m not gonna try to hurt people and tell them how rich I am or what I’m driving. It’s a little of that, but that’s not my focus. It’s never been my focus to make the ‘hood feel bad. This record is for the ‘hood — specifically for the ‘hood. It’s for Queens, it’s for people who are real hip-hop fans. It’s the real thing. I’ve been throwing records away, trashing some records; I’ve had some records that I thought were garbage, records I thought were hot. I’m mixing it up.”

What Jay-Z has to say on the beef:

“I would never block anybody’s blessings. That type of sh– comes back to you. … I believe in karma. He’s upset, not me. If he wanna work it out, I’m more than willing to do that.”

What 50 cent has to say:

“[LL's] got his own issue [with Def Jam], to be honest with you. He feels that they’re not prioritizing him. He’s been there from the start. I talked to him and I talked to Jay. I’m the liaison between them for that project to keep that functioning. And I’m gonna bring the material necessary for us to have a great project. … Jay’s priority is business. He’s a businessman. If it makes good business sense, he’s doing it.”

  • Ttime

    It is the truth–whether people like it or not.

  • MarieDaGuru

    One cent used the word liaison? I’m impressed!

    He’s still ugly and can’t rap, though.

    But he’s a hell of a businessman! Gotta give him that.

  • MarieDaGuru

    I’m suprised he didn’t say “Lashawn” or something. lol

  • dez nuts

    hes so mature i respect ll good karma to ya bro

  • Lady J

    LL speaks to the Truth! I saw a hot show w/the legendary Roots crew this past weekend at Nokia – I was sitting-thinking to myself-when the hell r they gonna put out another hot one? Oh, but they are on def jam now, no one gets play there… Not even NAS and he’s realer than Joe Camel.

  • hiphoper

    lol at No cents making the most sense out of the 3 of them

  • usmarine

    Without Rick Rubin behind the boards your ass would’nt have a career, without Russell pushing the label and promoting you would’nt have a career. Without Warren G dropping a album Def Jam would of folded due to the west coast dominating in the early 90s.

    Get off your high horse LL, you are a part of it’s success but you are not all of it. See what happen when you only cater to women and that fan base stop supporting you, you flop. Always stick to the street, they are more loyal and less shallow the female hiphop fans.

  • SW10

    his is telling the truth since jay z became ceo he does wat he thinks is best like promoting talentless rihanna.

  • dee

    LL…Stop It!!!…you are beginning to sound a little like Little Richard. You are lucky to have lasted this long..just go look at yourself in the mirror and lick your lips, you’ll feel alot better.

  • Sandy

    LL needs to seriously get over it. Maybe we just don’t wanna hear him rapping anymore, it kills me how “stars” don’t ever want to accept being washed up… stick to movies, do something else… your rap career is over! AND I AM A FAN!!!!

  • Beeyah!

    Jayz has no respect.

  • Traycee

    He’s still salty because HE wasn’t made CEO. It’s Jay-Z’s ship, and he’s steering it as he sees fit! GET OVER IT!!!

  • Dirty South

    LL made Def Jam? I am pretty sure Russell Simmons had something 2 do with that. I hate when artist start saying it’s the labels fauly because they album didn’t sell. Put out good music and people will buy it.

  • FIDDY

    @ MARY J BLIGE,

    ARE YOU THE REAL MARY? WHAT’S UP, IF YOU ARE!

    L.L IS RIGHT IN AWAY. HE IS THE OLDEST MEMBER STILL HANGIN ON TO HIS RAP CAREER! I RESPECT HIM AND ALL WHAT HE HAS DONE FOR HIP HOP, BUT NO ONE WANTS TO SEE A 40 YEAR OLD STILL TRYING TO REP THE HOOD. GO BE A DAD AND DO SOME AFTER SCHOOL ACTIVITIES WITH THE KIDS. HOW ABOUT STICK TO ACTING!AND STOP HATIN!

    WE WOULD HAVE LIKED TO HEAR THAT JOINT FROM METHOD MAN AND LAURYN HILL “SAY” GET SOME BETTER AIR PLAY! AND WE WANT TO HEAR MORE OF THE ROOTS. JAY IS A GREAT RAPPER AND L.L NEEDS TO REALIZE SOMEONE HAS TO BRING THE RAP GAME BACK TO WHERE IT WAS. NAS SAID IT BEST “HIP HOP IS DEAD”. AND IT WILL STAY DEAD IF PEOPLE LIKE JADA KISS, JAY-Z, NAS,BEEANIE, FREEWAY, AND MANY MORE FROM THE EAST COAST TO THE WEST COAST, DON’T GRAB A MIC AND DO WHAT THEY DO BEST!

  • Delta Diva

    It’s not just LL or other rap artists that are struggling, there are many from other labels that are struggling especially due to the Cranking that Souja Boy and other foolishness. There are very few real hip hop artists that can sell a lot of records right now. Even though LL may hae some truth to what he’s saying, the labels are not always to blame, it the public and what they want.

    Personally, I loved LL back in the day but now I would rather see him in movies than rapping..

  • Happy 2 B Nappy

    It seems to me that me LL is a lil full of himself and his importance. I do think that LL has a place in rap history and Def Jams history, but making them, NO! I did not think LL did drugs but this trip he is on says otherwise.

    This is a note to you LL, please leave the game with dignity and grace. Don’t go out like a whining old ass cry baby, yah heard!

  • Smartie

    LL if your record is truly for Queens then put the royalties you’re gonna make off of it INTO Queens. Go back to Farmers Blvd, Lefferts Blvd and look at those messed up parks where kids have to play ball. Don’t sit there and plug your record like you’re some sort of politician and you’re “for the people” when you’re probably just gonna drop your checks off in the bank and run back to your estate in Manhasset where you won’t have to see the faces of the people in Queens. Eff u.

  • renegro

    all i got to say is too many people swinging from jayz nuts, fck em both

  • star

    LL needs to sit the *uck down! he is old and the game has changed! stop blaming jay for your cd not selling!the reason it flopped is because no one wants to here a 40 year old rapping!stick to the movies boo!

  • Delta Diva

    @ Black Friday

    I agree that Luda’s album got promotion. I think at that time he was a little more focused on DTP than his own stuff…Fab, I’m not sure how his album sales went, I didn’t buy the album- His first album was great and went platinum. It is a known fact that a lot artists don’t do as well on their second projects like their first.

    Even with all the promo in the world, I still doon’t believe that LL will sell like he did in his younger days

  • http://Gravatar real talk

    Stop gossiping you looooooooooooosers!! lol naw just kidding women fans are not shallow LL just passed his time if he contributed so much to deaf jamm then he should know how to promote his self, and get on that paper chase ladys still love cool james.

  • nono

    whatever who cares!

  • The Real Essence 1

    Although I agree with his statements he needs to learn how to hold his composure better. Real dudes never let people seem them sweat!

    On another note LL has the gay mans mouth going on strong!

    So does Tracey Morgan & Busta Rhymes—oooh how yall doin?

  • Downtown

    People sa LL is too old to be rapping but a let of your favorite rappers are close to his age in besides LL’s right, He was Def Jam from the beginning in dude is still nice on the mic,It ain’t about your age or how much money you have it’s about Skills just keep it Hip Hop

  • Taylor

    As anyone notice that we are the only culture [Hip Hop] that trips off of age. Rock and Roll, Counrty, Religion, and other types of music does not put an age gap on things. and to be honest Young artist are not doing it like they are suppose to. Instead of putting people down LL, Jay-Z, Diddy, anyone else that is close to or 40 let them do their thing. You don’t like it don’t buy it. The rolling stones has been around for decades and still goes multi-plat. Stop hating people. Support our culture. I respect Jay-Z because we know he does not have to rap so he do it for the love. He is worth over 500 mill. Record labels do not push marketing on albums anymore because album sells are at a big decline. I think I can speak for anyone, if they know that their favorite artist is coming out with an album, all they need is an album date and that’s it. I do not need to see 200 commericals or 5 videos before the album drop. I wouldn’t want it after all of that.

  • Thaimmackulate

    http://www.mtv.com/news/articles/1571617/20071010/id_0.jhtml

    Check out the actual article. Just reading the above quotes out of context makes it seem like LL says that he solely built def jam when in fact he mentions russell, rick, and even the secretary that was there from jump. Everybody played their role and without it no Def Jam.

  • http://www.myspace.com/MOTHERSHIP100 MOTHERSHIP

    But, Uncle L was the FIRST artist signed to Def Jam so therefore, everything he has done from the jump was cultivated at Def Jam. So, I have to go with Uncle. The truth is the truth. You want be to buy your records but in that same record you’re going to tell me what I can’t afford and look down on me. I’m a round the way girl, always has been, so I’m with Uncle L. Thanx L for the love too.

  • Coop

    LL what about Run-DMC?????????????????

  • saucefry

    uncle L has been complaining about Def Jam ever since Hova took over, LL should do the INDEPENDENT route i.e. Fat Joe, Ice Cube, etc. and be done wit the bullsh@t at Def Jam

  • ComeDee

    LL, It sounds like what you are really trying to say is that Def Jam has no artist pension plan and that social security will not be enough to cover your plastic surgery, steroids and chapstick as you age further.

  • young

    I dont know why LL brought up promotion when Jay album aint even get alot of promotion. He didnt sell albums like he usually do for kingdom come. LL is washed up and his past few album sell records show it thats why hes not a priority. Everyone wanna blame def jam but its his own fault that he aint makin hit records no more thats why they aint pushing him

  • samira

    TAYLOR said it best…we do trip too much about an artist’s age and not enough about their craft.

    Can we please stop hatin’

  • http://www.myspace.com/MOTHERSHIP100 MOTHERSHIP

    LL washed up? There y’all go again’ with ya limitations and placing limits on people. LL forgot about more lyrics than most will ever come up with! Uncle L can always show ya better than he can tell ya!

  • the soul controller

    Damn L, what happened to relying on talent, not marketing and Promotion

    You must be new to the record selling game….This is the LAW for record companies…. your telling me ghostface, meth and the roots have INFERIOR product compared to Fab or one of those cookie cutter rappers. We’re talking MC’s vs. Rappers here. The time for MC’s has passed and rappers sell wayyy more records – but you can never ever ever convince me that record sales indicate talent or top rappper status. LL is right, and whoever else says Jay Z is contadicting alot of principles by being both rapper/V.P. then they are also right. People, if Kobe was president of Nike, guess whos sneakers would be the best promoted? Kobe and the lakers… why would you want to promote the Pistons? They’re competition to your ‘legacy’.

  • ilish

    @Taylor

    That’s a good point, but I wonder if it’s really true. Not every rock band from our parent’s era is as famous as the Stones. They may be the exception to the rule. I don’t even think The Stones go “multi-platinum” anymore. Does anyone even know when was the last time they put out a studio album? The Stones do make a whole bunch a money off of touring though. They’re kinda like Prince that way. Prince doesn’t sell albums anymore, but he sells tickets. But then, you could say that about The Rooots too. Roots shows sell out, even if their albums don’t. A good example of an aging band that everybody young and old is really feeling is U2. They sell albums and tickets and come out with new modern music that even the youth think is good. The Stones are making money singing their old standards, not really new material.

  • Ro

    LL is a true pioneer in the rap game, but LL has not been on top of his game for the last 3 albums. I respect him a lot the first album I every brought was Radio(LL first album). JayZ is the CEO of Def Jam because Def Jam board of directors must have believe that he could take the label to the next level. So LL step up your game or get stepped on!(Miami)

  • Abner Kravitz

    Well I personally feel that this rap music hasn’t been the same since MC Hammer & 3rd bass disappeared. And what happen to those pretty girls who like the cars that went boom? L trimm. Now they had mad flow. They could teach that LL Cool aid person a thing or two yessireebob.

  • Get a CLUE

    I completely understand why LL is buggin’ Def Jam let Jay-Z be in charge because he was “out the game” but now he is back and his priorities have changed. It like Bad Boy, no one will really be successful because of Diddy…he didn’t even promote B5 new alblum and it came out the same day as Kanye and 50 and with Jay-Z being back, what do you think is going to happen….what happened to memphis bleek, freeway, Tiara Marie….etc…I mean this is something that should bug LL and if you were in the industry and it’s your money, it would bug you too.

    and a side note…50 cents tried to pull that “the label didn’t promote my albulm” when Kanye sells blew him out the box….

  • sdedee

    jay’s n*ts must have crack and super glue on them cuz some of yall are really hooked and stuck!!!!!

  • HipHopSince83

    and for everyone out there that thinks jay is doing a bad job and not promoting acts. you claim to be fans but how many of you actually support and not just download these songs? most of these rappers you guys mention got promotion, may not of been the best but they got it. promotion can only go so far, it’s up to fans to go out and support. so meth has been out for nearly a year and you all know this by now, how many of you copped it or are going to cop it? I did cause i’m a meth fan. doc gone wild since like april, got it? i do cause i’m a fan of reggie. ifif your fan of these artist you are going to support them regardless of promotion.

  • RJ

    And this is why Jay shouldn’t be in charge of label with his peers. When Rocafella was really around, that was okay to just worry about himself cuz all those guys was happy to be on “Jay-Z’s label”. Now, he’s running a real label. Honestly, how can he objectively promote albums by other rappers when he still dropping his own albums?

    @HipHopSince83

    I hear what your saying but, let’s be real for a minute. There’s not that many “fans” of Hip Hop anymore. HipHop isn’t a street buzz or word-of-mouth thing anymore. And Meth and Red are signed to Def Jam, a label that has the money and resources to promote them properly. If they still have to do their own promo and rely on word-of-mouth buzz to get sales, then why not be on a smaller independent label that won’t take a huge slice of contract money? I’m pretty sure thats how they feel too…

  • Common WithoutSense

    Realty Check…LL is right. Can you honestly say Jay’s is hot now. I don’t get that feeling I used too when I first hear a Jay record. But you here it so much or radio and tv that you’re forced to like it. Commercials, Radio, Video and you don’t think promotion matters…you’ve been bamboozled people…Jay and LL are the same age…you just think Jay is relevant because he constantly tells you he hot, but what has he done since taking over Def Jam! No succesful artists, and Kingdom Come was pretty boring…and I’m a Jay fan…I’ll spit his lyrics word for word, but the difference is I idolized his music…not the individual. Don’t let HOV pull the cover over your eyes people…you’re getting pimped by a 40 yr old rapper pretending to be and Exec.

  • oh my damn

    Get off your high horse LL, you are a part of it’s success but you are not all of it. See what happen when you only cater to women and that fan base stop supporting you, you flop. Always stick to the street, they are more loyal and less shallow the female hiphop fans.

    ^^^^^^^^

    Is that why even Jay-Z himself took forever to go wood and only released 2 of the wackest songs on his album for singles?

    I think not….

  • KC

    THE FORM CHANGES, BUT THE ESSENCE REMAINS THE SAME…

    THIS NI**A SOUND LIKE LIL RICHARD BACK IN THE DAY ” I AM THE ORIGINATOR!”

    LIL RICHARD: COME GET YOUR NEPHEW!

  • oh my damn

    ^^^^^^^

    and that’s after spending 18.5 mill on a marketing campaign, on HIMSELF that FLOPPED MISERABLY!!!! He could have spent 4 million dollars on 4 artists and STILL came out better than he did on himself AND he lost what he had left of a fan base cuz the album NEVER should have come out. We were happy for him to stop with the Black album which was NOT that good of an album EVEN WITH 12-14 of the HOTTEST IN THE INDUSTRY producing for him (b.t.w.4 million dollar is still on the steep end of marketing dollars).

    Even though I know the industry isn’t what it used to be, and yes, LL IS on his high horse because it always takes more than 1 person to succeed to the level that Def Jam has, but I can’t help but believe the artists/employees on Def Jam being unhappy has to do with Jay-Z and his mismanagement of the label. He is an artist, and an investor. NOT A BUSINESS MAN. As much as I hate to admit it, DAME and Kareem were the actual brains behind the bronze. If not, then why before Kanye was signed AT THE VERY END OF THE DYNASTY MIGHT I ADD, was Jay-Z the ONLY platinum artist on the lable? Doesn’t that look kinda funny that the boss is getting the majority of the marketing dollars? He should have never been left to run the entire ship by himself because EVERYONE knows Jay-Z looks out for self before ANYTHING and that is what has gotten him this far.

    IDK, I USED TO LOVE EM’

  • oh my damn

    Common WithoutSense

    Realty Check…LL is right. Can you honestly say Jay’s is hot now. I don’t get that feeling I used too when I first hear a Jay record. But you here it so much or radio and tv that you’re forced to like it. Commercials, Radio, Video and you don’t think promotion matters…you’ve been bamboozled people…Jay and LL are the same age…you just think Jay is relevant because he constantly tells you he hot, but what has he done since taking over Def Jam! No succesful artists, and Kingdom Come was pretty boring…and I’m a Jay fan…I’ll spit his lyrics word for word, but the difference is I idolized his music…not the individual. Don’t let HOV pull the cover over your eyes people…you’re getting pimped by a 40 yr old rapper pretending to be and Exec.

    ^^^^^^^^^^^^^^^^^

    Co-sign word for word. I STILL quote old Jay-Z…but he hasn’t been consistant. Blueprint II, Black Album and worst of all Kingdom Come were BORING compaired to The Blueprint and Reasonable Doubt. Those albums are soundtracks to an ERA.

  • oh my damn

    Ms. Shady

    I think that LL should leave def jam and release his album on an independent label because with Jay running the label his next album might not see the light of day. jay is so arrogant and he is only is worried about his music not his artist. keep ur head up LL and jay new single is a hot mess.p.s 50 cent made a lot of cent and for the stupid person who stated that they where surprised that 50 said liaison u are such a idiot 50 is a very articulate person u could learn something from him HATER.

    ^^^^^^^^^^^

    Co-sign that too. My baby 50 is VERY articulate. You don’t make 400 million dollars in 4 years talking to white people like a total IDIOT!!!

    I also don’t understand why LL doesn’t have his own imprint or lable after all this time. It’s not like he doesn’t understand how this business works. He’s has been a part of Hip-Hop since it started seeing dollars signs and between then and now there have been MANY ups and downs for him. Like he said in 1990 “Don’t call it a come back, I been here for years” even THEN people were doubting him 17 YEARS AGO!!! So what did he do? HE KNOCKED US OUT!!!! Meke us feel it LL.

    But…I did like that song with him and JLO and I thought it would have done much better than it did under Jay.

  • http://FlipUpUrKicks.com Yvette

    LL, when will you realize that it’s not the ‘lack of promotion’ that’s causing you weak album sales. It’s the weak music your putting out!! Sorry man, but it’s just not hot enough to make people want to go out and buy it…

  • big kyle

    i hope LL reads this…if ll dumb ass been on defjam so long..why isn’t he the president of the company?….so before he start complaining maybe he need to take a long look at his self…ll so busy trying to put out a new CD…that executive produceed by somebody thats damn near 20 years younger than him….come on ll have some diginity….

  • Truth Hurts

    Why is everyone on Jay-Z’s ass about marketing and promotion like he’s the head of those Departments. WHy does everyone not act like Def Jam didn’t go into a transition where everyone like lyor cohen and keven liles left? why does everyone act like LA REID is not the head of Def Jam and Jay-Z’s boss. JAY is not the end all be all at Def Jam and all these artist acting like he is is only giving him more power and publicity. Rap music is dead.. ALL of the NON rap acts who JAY signed like Rhianna, NEO,are doing well.. Get a clue

  • famou$ dude

    mayne, LL needs to go somewhere and stop cryin’ like a b*tch. nobody wants to hear what he has to rap about but da femalez and i don’t even think dat many want to hear him anymore lol. dude talkin’ bout makin’ music for da hood lmao.. mayne, get da f*ck out of here, tryna come back all hard. if i was jay i wouldn’t even acknowledge his azz. how is he gonna get mad at jay bout his album not gettin’ promoted.. smh.. negro please. stick to doin’ movies mayne, for real.

  • famou$ dude

    keisha2doll.. shut da f*ck up and get off his nutz. LL ain’t tight and never been. his flows was never hot. yall b*tchez don’t even care what he has to rap about yall just more concerned bout da n*gga’z looks and his body.. LL ain’t talkin’ bout sh*t. def jam ain’t tryna hear him no more. if he wants his sh*t promoted he has to go out and promote it his f*ckin’ self.. dats part of his job as an artist.. who da f*ck bow down to LL.. get da f*ck outta here.. so, f*ckin’ lame.

  • http://bigbuttandsmile.blogspot.com JJ

    From what I understand LL had like 3 albums left on his contract with Def Jam before he could bounce. I think this is the last one.

  • cwendy11

    I think it’s unfortunate that Def jam’s dirty laundry is getting aired out in this fashion. This is only news because the prez of Def Jam is a rapper himself. Artists often have disagreements with their labels and want out…see Prince, who went so far as to change his name to a symbol in his label dispute. Remember…The Lox and their issues with Puff? I’m certain there are many, many more out there that aren’t rap artists than are. I am a die hard Jay Z fan and I look forward to his work. He does not have to promote a thing. But I will admit, he Jay does seem tobe everywhere, but a lot of it is related to his business, not just his music. LL is still a talented artist. And still has an audience. Shux, I have his greatest hits in my car right now. My 17 y/o loves it!! We old skoolers need to do a better job of educating the youngens on the classics. I’m doing my part!! Your NEVER too old to create art, just don’t try to be something your not. PS, not feelin LL’s new song tribute to Harlem drug life. He’s from Queens and we just don’t rock with Queens like that. I don’t believe him for a second. Like I said…don’t try to be something your not. He never rapped about hustlin before, how are you a huster all of the sudden?

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  • Drebe

    I thought jay Z was not with def jam any more, He ask for to much money.

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