Posted by Bossip Staff
Diddy and Ciroc want to start the new year off with a bang:
Hip-hop mogul Diddy and Ciroc Vodka have recently opened up their checkbooks and made the City of New York an unprecedented offer: $1 million to a charity on behalf of the city in exchange for a New Year’s Eve ball takeover.
Both the vodka brand and Diddy have secured an enormous presence in Times Square this holiday season via impressive billboards, but in true Diddy fashion, the plan doesn’t stop there.
They hope to change the historic crystal ball to reflect its iconic blue sphere. The color of the sphere originates from a unique plant that grows in the Galliac region of France, where Ciroc is still produced, and serves as a symbol of prosperity for the area even today.
“As the ‘Official Vodka of New Year’s Eve,’ it’s only fitting that we take over New York, the most iconic New Year’s city in the world,” said Combs, who oversees the marketing of Ciroc’s brand. “I’m going to give every adult in America a taste of what it’s like to enjoy a sophisticated celebration with Diddy, and what better time than while ringing in the New Year.”
There’s no word if New York has entertained the offer at press time.
The photo accompanying this story is what Diddy’s vision of the New Year’s ball would look like if their offer is accepted
Let’s see, let Diddy change the color of the crystal ball so the orphans can be better off, or keep the crystal ball’s original color and let the orphans continue to eat porridge, have lice in their hair, and wear those gloves with the fingers cut out? Sounds like the city of NY has some decision making to do. SMH
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