Ladies, Would You Hit It?

He may look like he just crawled out of a tomb but Rick Genest a.k.a 'Zombie Boy' is very much alive in the fashion scene. The 27-year-old Canadian rose to fame with his appearance in Lady Gaga's 'Born This Way' video and has since become a hit with edgy fashionistas across the globe. Now the heavily-tattooed artist/model has teamed up with Jay Z's streetwear label Rocawear, to reinvent the brand for the European market. Wearing a series of casual t-shirts, vests, denims and light knits the slightly creepy shoot evokes the influences of the brand - Brooklyn/New York street style, music and baseball.

Meet the newest face of Rocawear y’all. Zombie Boy, aka Rick Genest, the tatted and pierced up guy from Lady Gaga’s “Born This Way” video has been enlisted to reinvent Hov’s Rocawear label for the European market… So ladies, Would You Hit It?

He may look like he just crawled out of a tomb but Rick Genest a.k.a 'Zombie Boy' is very much alive in the fashion scene. The 27-year-old Canadian rose to fame with his appearance in Lady Gaga's 'Born This Way' video and has since become a hit with edgy fashionistas across the globe. Now the heavily-tattooed artist/model has teamed up with Jay Z's streetwear lable Rocawear, to reinvent the brand for the European market. Wearing a series of casual t-shirts, vests, denims and light knits the slightly creepy shoot evokes the influences of the brand - Brooklyn/New York street style, music and baseball.

We bet he gives good brain…

Check out lots more shots of Zombie Boy modeling below:

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