Ladies, Would You Hit It? : ‘Zombie Boy’ Rick Genest wears Jay Z’s clothing brand

Posted on November 30th, 2012 - By Bossip Staff


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He may look like he just crawled out of a tomb but Rick Genest a.k.a 'Zombie Boy' is very much alive in the fashion scene. The 27-year-old Canadian rose to fame with his appearance in Lady Gaga's 'Born This Way' video and has since become a hit with edgy fashionistas across the globe. Now the heavily-tattooed artist/model has teamed up with Jay Z's streetwear lable Rocawear, to reinvent the brand for the European market. Wearing a series of casual t-shirts, vests, denims and light knits the slightly creepy shoot evokes the influences of the brand - Brooklyn/New York street style, music and baseball.

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