Anti-Soda Group Says Beyonce’s Pepsi Endorsement Encourages Childhood Obesity
Beyonce might be makin it rain with her latest $50 million Pepsi deal and scheduled 2013 Superbowl Halftime performance (also sponsored by Pepsi), but not everybody is rooting for Mrs. Carter.
An anti-soda activist group has publicly requested that Bey Bey ditch her Pepsi endorsement, suggesting that having her as the face of the brand while being considered a “role model” for young people encourages childhood obesity.
An anti-soda group has asked singer Beyonce to ditch an endorsement deal with PepsiCo Inc. (PEP), saying its products contribute to obesity.
“You occupy a unique position in the cultural life of this country and are an inspiring role model for millions of young people,” Michael F. Jacobson, executive director of Center for Science in the Public Interest, wrote in a letter to Beyonce released by the group.
“By lending your name and image to PepsiCo, you are associating your positive attributes with a product that is quite literally sickening Americans.”
The group’s 1998 report, “Liquid Candy: How Soft Drinks are Harming America’s Health,” ramped up pressure on soda makers to more clearly label products and market less to children.
Hmmmm. Well, we doubt the money-hungry Carters will miss out on $50 mil.
But on the other hand, Bey Bey is also pretty active in First Lady Michelle Obama’s “Move Your Body” campaign, which was a established to work towards eliminating childhood obesity….and we all know how much Bey looovves her some Obama family.
Do you agree with the activists that the endorsement encourages Bey’s young fans to live a chubby lumpkins lifestyle?