If you hadn’t already noticed, it’s Bey season.
Beyoncé Covers Vogue For Second Time
Friday night a member of her BeyHive revealed a few scans of Bey’s cover and inside of the issue.
You like? We’re excited to see the hi-res photos from the issue. Quite the power move covering the Power Issue. This marks her second time covering the highly respected tome.
And despite all those unflattering photos, Billboard.biz reports King Beysus also made a power move on their social 50 chart this week, securing the top spot!
With a week of televised promotion leading into the Super Bowl on Feb. 3 (combined with her headlining halftime performance), it comes with little surprise that Beyonce surges to the No. 1 spot on the Billboard Social 50.
This is her first time in the No. 1 spot in the 114 weeks she’s resided on the chart. She takes the throne with a 42% boost in weekly fan acquisition, adding 794,000 followers across multiple online platforms.
For the game, Twitter fans created the #beyoncebowl hashtag that was used in over 200,000 tweets since the Sunday broadcast, according to Twitter. Her account (@beyonce) gained 108,000 new followers for the week: an 86% boost over the previous frame.
Her audience gains on Twitter were dwarfed by the numbers she posted on Instagram. During the charting week she gained over 375,000 new followers to her account, @baddiebey (a 116% increase in growth over the previous week). According to a post-game blog post published by Instagram, over 200 photos per second were posted about Beyonce alone during her halftime performance.
She built momentum for the broadcast on her YouTube channel as well, posting rehearsal footage each day for four days leading up to the Super Bowl. It’s a strategy commonly used by major artists who use VEVO for their major video releases (like official videos), but use YouTube instead for more informal content. It gives acts the chance to engage with their audience in between major video releases.
Each of the Super Bowl halftime behind-the-scenes videos received between 100,000 and 600,000 views, culminating in a 505% increase in her weekly YouTube channel views.
Internet Radio Pandora also notes some interesting post-Super Bowl Beyonce reaction behavior as well. Since the broadcast, over 46,000 Beyonce stations have been created on Pandora, a 158% increase in station creations to date.
Ugh… Apparently the Illuminati ceremony (aka Superbowl halftime show) was successful.
Have you been won over by Bey or are you impervious to her charms?