adidas Unveils New BOOST Technology & Sneaker [Photos]

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Categories: Hip Hop Wired, News

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Today in New York City, adidas unveiled a new technology called Energy BOOST™ that the athletic shoe and apparel company hopes will revolutionize sneaker cushioning. The new tech touts that it can for the first time provide equal cushioning and energy return, when compared to standard EVA foam tech that dominates the industry, in one shoe…. Continue

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