Posted by Bossip Staff
It’s Coogi y’all. Since the new Notorious movie is coming out at the end of the week we can’t help but remember when Biggie threw that line out in the title, also the one, “However living better now Coogi sweaters now.”
Born in Australia, raised in Europe, and growing up on the streets of America, Coogi is truly an international brand. Its heritage as an Australian Brand inspired its classic vibrant patterns and colors palette true to the wild and authentic bravado that is Australian heritage.
Acquired by a Group of Companies in 2003 one of the first charges was to add the element of high end apparel which naturally brought them first to design houses of Malan and then to the heart of New York where they tapped into a more sophisticated luxe look… perfect for the aspirational need of today’s young man. Coogi’s greatest asset is still its 36-year history, reaching back into 1969. There unusual knitting technique and twisted yarn sweaters, makes the brand easily recognizable. Coogi design concepts are based on four fundamental factors.
1. Color (vibrant and tumultuous)2. Movement (swirling serpentine knits and amazing intrinsic detail)
3. Pattern (intricate layers of different depths and positions)
4. Texture (luxurious, extremely buttery hands, and smooth feels)
The company is still held down by the “roots”, not only by the urban community, but by the globe. They have been legit in the male and female fashion world for the longest with clothes presentable on all facets. So, if you are wondering where Coogi went, the answer is: global. No longer known for just loud colors and sweaters, they offer shorts, polos, blazers, and even attractive shoes.
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