Where is the Navy???
Rihanna’s Vogue Magazine Cover Was The Worst Selling Cover
Rihanna and Taylor Swift may have been at the top of their fame game in 2012–both released new albums, courted controversy in their love lives, and were damn near inescapable–but apparently people didn’t really care to see them on the cover of fashion glossies.
Via Fashionista reports:
Both starlets were newsstand duds, according to a report compiled by WWD using numbers from the publishers’ statements to the Alliance for Audited Media.
Taylor Swift covered not one, not two, but a whopping five magazines in the past year, including Vogue, Cosmopolitan, Glamour, Harper’s Bazaar, and Elle. But despite the vote of confidence from magazine editors, Swift failed to perform: Her issues sold either slightly above or slightly below average, with the exception of Cosmopolitan, for which Swifty’s issue was the magazine’s worst selling all year. Swift actually has a pretty bad track record when it comes to selling magazines: In 2010, she was a consistent worst-seller, and in 2011, when she only covered two mags (Teen Vogue and InStyle), her performance was unremarkable.
Rihanna’s Vogue November issue also tanked: It sold 227,000 copies–32 percent below the six-month average–making it the glossy’s second-worst selling issue all year. Vogue’s Olympic issue, covered by Ryan Lochte, Hope Solo and Serena Williams, has the dubious honor of being the worst-selling issue. (Maybe Lochte won’t be so chummy with Anna Wintour from now on.)
So who did perform? Lady Gaga sold the most issues (602,000 copies) for Vogue, followed by Adele (410,343). Gaga has been newsstand gold for the past two years.
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