They want this to be the first thing in your mouth in the morning.
It’s a new product getting lots of attention and it’s made in St. Catharines, but we can’t tell you where.
Welcome to the somewhat uncomfortable world of selling Sex Cereal.
The brainchild of a Toronto businessman, Sex Cereal is quickly rising to fame after making an appearance on CBC’s Dragon’s Den just before Valentine’s Day.
Peter Ehrlich came up with the concept while walking through a vegan food fair.
The lightbulb went off and the idea of a cereal with different recipes for men and women was born.
“Sexual health is so important,” Ehrlich said from his office in Toronto. “I wanted to create something $exy and fun in the health food industry because nothing is. Everything is very serious.”
Ehrlich used nutritionists to formulate two separate recipes that are supposed to improve the sexual health of men and women in different ways.
Surely there are $exier and more fun breakfasts than this, but we digress…
At about $12 a bag, Sex Cereal isn’t cheap, but Ehrlich said there’s a reason for that.
“The ingredients are quite rare,” he said. “I wasn’t creating a cereal for the sake of shock value. I know scientifically it had to be the real thing, but the real thing is expensive.”
Rolled oats, wheat germ, water, chia seeds, black sesame seeds, pumpkin seeds, blueberries (sweetened with apple juice), cacao nibs, goji berries, bee pollen, maca powder, camu camu, coconut sugar
Rolled oats, oat bran, sunflower seeds, water, flax seeds, chia seeds, soy protein, cranberries (sweetened with apple juice), goji berries, cacao nibs, almonds, ginger ground, maca powder, coconut sugar
By the numbers
45 … serving size in grams
190 … calories in cereal for men
200 … calories in cereal for women
300 … grams in each bag
12 … MSRP in dollars
Any interest in chowing down on this get-it-on granola?
Image via SexCereal