#5 50 Cent
Rounding out the list is Curtis “50 Cent” Jackson at $125 million. He’s another master of brand building: The bulk of his fortune came from heavy sales of his music, merchandise, video games and books in the wake of his smash debut Get Rich or Die Tryin’—and particularly from his payout for the sale of his stake in VitaminWater parent Glacéau to Coca-Cola in 2007.
Now he’s trying to replicate that feat with companies like SMS Audio, his answer to Dr. Dre’s Beats, and SK Energy, which has its sights set on category leader 5-Hour Energy. When informed that his net worth would be estimated at a little over $100 million this year, 50 Cent said simply, “That’s cool.” After being asked to elaborate, though, he changed his tune slightly.
“Oh, you want me to tell you an exact number?” he said with a grin. “I’ve got way more.”
If his new ventures continue to grow, 50 Cent’s number on this list should begin to reflect that belief as soon as next year.