If you think that the color of Beyoncé’s hair in her new H&M campaign is merely an aesthetic choice by the advertiser, think again.
According to a source close to the production of the commercial, Beyoncé doesn’t let anyone — not even her sponsors — decide her hairstyles. And she has different hair in every commercial. Each do was the product of Beyoncé herself and her retinue of hair handlers — the client did not have a say in it.
The two ads released so far, “Beach Blues” and “Wet,” are part of a series of four commercials the fashion brand is expected to release this year, each representing a different element: earth, water, wind, and fire. Wind and fire are yet to be aired.
Our source told us that her hair was colored to embody the essence of each element and “were discussed to reflect her different Mrs. Carter persona.”
The source also told us that “Beyoncé has her own hair people and the hair choices are entirely hers. No one else has a say, for real. And sometimes it’s not great.” The source referred to a recent commercial for O2 – a British mobile telecommunications provider – as a case in point .
A recent AceMetrix study we noted earlier revealed that consumers prefer commercials that feature a blonde Beyoncé to brunette. The campaign will show the singer with black hair in two out of the four spots, blonde hair in one and dreadlocks in another.
We need to see what these dreadlocks are looking like. We don’t know about that Bey.
Do you tend to like Beyoncé’s hair?
More Stories From Bossip
Engaged Or Nah: Did Nelly Put A Ring On Miss Jackson?...
Baby, Baby, Baby: Ashanti’s Most Fantastically...
Bitter Teyana Taylor Posts Tae Heckard's Texts & Number In Petty Twitter Beef!
Another One: Meet The IT Consultant Bae Who’s BEEN...
Real Love: Iman Shumpert Claps Back In The Most Classy Way...
Black Men Who Don't Date Black Women Get Dragged
Flapjacks: 10 Celebrity Women With Flat Butts
For The Stans: BeyBey And Mama Tina Have A Blast In Their...