If you think that the color of Beyoncé’s hair in her new H&M campaign is merely an aesthetic choice by the advertiser, think again.
According to a source close to the production of the commercial, Beyoncé doesn’t let anyone — not even her sponsors — decide her hairstyles. And she has different hair in every commercial. Each do was the product of Beyoncé herself and her retinue of hair handlers — the client did not have a say in it.
The two ads released so far, “Beach Blues” and “Wet,” are part of a series of four commercials the fashion brand is expected to release this year, each representing a different element: earth, water, wind, and fire. Wind and fire are yet to be aired.
Our source told us that her hair was colored to embody the essence of each element and “were discussed to reflect her different Mrs. Carter persona.”
The source also told us that “Beyoncé has her own hair people and the hair choices are entirely hers. No one else has a say, for real. And sometimes it’s not great.” The source referred to a recent commercial for O2 – a British mobile telecommunications provider – as a case in point .
A recent AceMetrix study we noted earlier revealed that consumers prefer commercials that feature a blonde Beyoncé to brunette. The campaign will show the singer with black hair in two out of the four spots, blonde hair in one and dreadlocks in another.
We need to see what these dreadlocks are looking like. We don’t know about that Bey.
Do you tend to like Beyoncé’s hair?
More Stories From Bossip
Celebrity Seeds: Angela Simmons Poses With Her Precious...
Lost Ones: Soccer Star Has Dated Two Of The Baddest Women...
Internet Goes Crazy After Kanye Calls Out Jay Z
Basketball Wives Reunion: Shaunie Doesn't Want Brandi & Duffey
Aint Isht Prison Daddies: Ex-NFL Baller Rae Carruth To...
Jaheim Roasted For Hair Style
Jackie Christie Explains Why She STILL Hasn’t Paid...
Jaheim Wants Charlamagne To Stop Laughing At His Hair