“Iron Man” Movie Theatre Promo Stunt Mirrors Colorado Theatre Shooting
A operators of movie theatre in Missouri has issued an apology to moviegoers and police after they staged a stunt intended to promote “Iron Man 3,” where a man entered the movie theatre dressed in body armor and carrying a fake rifle. Several moviegoers were immediately frightened, as the stunt mirrored the Colorado movie theatre massacre that took place last summer.
via Fox News
Operators of a Missouri movie theater apologized Friday for a stunt in which an actor dressed in black, wearing body armor and carrying a fake rifle walked in to the movie house.
The stunt occurred during a promotion for the movie “Iron Man 3″ last weekend at the Goodrich Capital 8 Theaters in Jefferson City. Actors appeared at the theater, including some dressed as officers and one as Iron Man.
Another actor was wearing what appeared to be assault gear and carrying a rifle.
Some moviegoers were frightened and called 911, recalling the shooting in July at a Colorado theater during the premiere of “The Dark Knight Rises.” That attack killed 12 people and injured dozens others, and authorities said the gunman was dressed in police-style body armor.
Management of the Jefferson City theater apologized on the theater’s Facebook page, saying it was meant to be part of the entertainment. They noted that similar dress-up promotions have occurred at past movies.
They couldn’t think of ANYTHING else to do to promote this movie at this theatre?? SMH!