Without blog-fueled hype or gimmicks, mainstream artists struggle to sell records in our ADD society where new albums are only a mouse click away.
Here are the seven most desperate album promo gimmicks. Take a look.
Ciara 2-CD Groupon bundle
We don’t understand why CiCi won’t just retire and be a professional Zumba instructor but her new album (which is actually decent if you’re 12) recently flopped and is now available on Groupon. No, seriously.
Poor C-Error. First this (which she denied was legit).
And now this career-ending Buy 1, Get 1 free Groupon bundle.
DJ Khaled’s creepy proposal to Nicki Minaj
No, we still don’t know exactly what DJ Khaled does or what he’s the best of or why he still exists but his bizarre proposal to Nicki Minaj was clearly a publicity stunt for his upcoming new album “Suffering From Success.”
Jay-Z x Samsung “New Rules” campaign
Hovvie Hov sold his soul to Samsung for 1 million exclusive downloads that weren’t so exclusive when the thriving company’s servers crashed and everyone BUT Samsung users got the album first.
The Game sparked widespread outrage with Thug Life Jesus and eventually changed the boundary-pushing cover after pressure from the Roman Catholic Church.
Note: Deluxe version of album has original cover.
Nas tries to name album “N****r” and fails
You’ve reached a low point in your career as an artist when gimmicks are the ONLY way to get people to listen to your music. An album…titled “N****r”…in stores nationwide? Nas knew better.
Lil’ B names album “I’m Gay (I’m Happy)”
Everyone’s favorite special needs rapper boldly named his album “I’m Gay” despite not being gay. Only Lil’ B.