Softwear by Common and Microsoft

- By Bossip Staff Categories: News

Posted by Bossip Staff

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Common is joining a long list of rappers who have delved into the realm of clothing, but unlike them, he’s partnered with Microsoft and it sounds like he’s actually thought this through:

Last year, Chicago emcee Common announced plans to partner with Microsoft and create an innovative new line of t-shirts called Softwear.

After several months, Common has unveiled the first Hip-Hop centered products from the brand, with the best being aptly titled “The Creator: The Code of Hip-Hop.”

The all-black shirt features the full lyrics of Common’s 1994 classic “I Used to Love H.E.R.” written in 80s computer font.

In addition, the acclaimed Chicago emcee has designed three other shirts showcasing throwback styles in phrasing, dress, and social courtesy. As the line’s official spokesman, Common explained that the fledgling brand is “very fly and progressive,” and he expects it to garner a solid audience once more shirts are introduced.

“I’m very enthused about it,” Common stated. “No matter what size, it’s gonna look right on you…Stay up and check out the Softwear.” As a brand, Softwear retains a distinct 80s flair, meant to conjure images of Microsoft’s early days before it became an industry giant.

According to Microsoft, the brand’s motto is to “tap the nostalgia of when PCs were just starting to change our lives.” Currently, consumers can also select “classic design” shirts featuring Bill Gates’ mugshot and a retro MS-DOS font logo.

It sounds like Common is on to something here. 

Pics of Common and Joy Bryant wandering around at Bryant Park + a few T-Shirts from the line below.

Common TeeCommon TeeCommon TeeCommon TeeJoy BryantCommonCommon

Images via WireImage

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Comments

  • Christilicious

    gold

  • cala

    OH, GREAT POSTE.

    I was told that the the new subscribers on a Herpes site named ======= Herpesloving.com====== have increased 42% over 2007. Rising STD rate sparks online dating sites.You can use email, IM or webcam to contact with other herpes girls online.

  • http://dicooper.spaces.live.com/ DICooper

    You know if Bill Gates is on it, the idea will make cake.

  • told you so

    sounds like some cool stuff coming…I’ll be checking them out.
    and whats up with the herpes poster above?

  • DAME UN BESO

    LOL @told you so…..

    I think Cala may have herpes herself. She’s in need of some love. lol

    Anywho….I’ll be checking for this line when it comes out. If its from Common, it may be pretty edgy and hip. Not stamped out like the other failed clothing lines.

  • http://www.gravatar.com Re...Your Favorite Left-Handed Virgo

    THE OTHER LOVE OF MY LIFE!

  • Loch Ness Monster

    It’s a darn good thing that I’m stuck swimming around Loch Ness Lake b/c he’d have to get a restaining order against me if I ever had the chance to stalk him.

  • Meme

    I must have the shirt w/ the I Used to Luv H.E.R lyrics. I love that song!!!!!!!!!
    “I met this girl when I was 10yrs old
    But what I love most is she had so much soul”…

  • TheGoodGood

    you guys did a post on the launch.. don’t you remember? anyway the shirts are fly, I put it on my blog too!

  • Voice of Reason

    Very creative! The last thing I need is more t-shirts; I’ve got way too many. I hope it’s successful so that they diversify beyond shirts.

  • kay

    MICROSOFT SUCKS APPPLE IS WAY COOLER AND BETTER ALL THEIR PRODUCTS ARE SUPERIOR TO MICROSOFT

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