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Hellz Bellz ladies. If you are into fashion, then you know what is up, if not let us introduce you to a line that is crazy. Beyonce, Cassie, and Teyana Taylor are customers/lovers of the line. It has caught on crazy with underground heads, and hipsters into serious urban fashion.

Personamagazine.net caught up with one of the founders.

Persona Magazine: Where did you grow up?

Laurie Alabaza: I grew up in south east San Diego.

PM: What are some of your early influences that you feel affected your design style?

LA: umm….well coming from San Diego I was definitely effected by the skate culture we have here but most of my inspiration came when I was in New York. I really took in a lot of the culture there and it really had an impact on me.

PM: Prior to Hellz Bellz where did you get your start designing?

LA: I started as a graphic designer for the ladies department of Triple 5 Soul, from there I moved on to become the art director at Rockawear… Continue »

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Peep Cassie and company talking ish after a recent studio session Continue »

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This thang right here is just amazing. It is hard not to love Mary J. Blige when you think about what she’s overcome in her life, the inspiration her music provides, and most importantly those thick cakes she had back in the day…man. She’s just Mary, y’all.

Toccara, Jadakiss, Teyana Taylor and Fabolous at “Notorious” festivity events below.

Doug E. Fresh, Derek Luke (swirl offender), Lil’ Mama and a mini-bangers competition between Ciara, Cassie and Naturi when you… Continue »

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Here goes Diddy trying to stay relevant with regard to this Black Bond business:

SEAN Combs’ ego grows bigger by the day. The rap czar says he’s dreamed up a red-hot story for the next 007 flick, and it involves him. “I think that James Bond from London should be sent on a mission to come to New York and he should meet me, black Bond,” Diddy tells Britain’s Observer.”

Continue »

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Livesteez is reporting that Diddy is forcing the whole damn University of Cincinnati football team to vacate the hotel premises: Continue »

Celebs strutted across the “pink carpet” at the 2008 Victoria’s Secret Fashion Show. As you can see, Usher and Terrence Howard teamed up to steal all the attention of the ladies. If you had a chance to roll around on any color carpet with one of these slick cats, we have to know: Which One Would You Hit?

More pics of other stars who attended below.

Even more when you… Continue »

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Here is Cassie at her pimp’s birthday party last night. We are developing an evil love/hate relationship with that Cassie. She can’t sing or dance, and her ‘outside activities’ with Diddy are helping her career but she always looks on point. She could eat a Popeyes biscuit or two.

She must have gave Diddy some nice “birthday” brains last night, of the love me longtime variety.

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Lauren London and Cassie pose for their new Sean Jean ads. Too bad Cassie doesn’t really see that she could have an actual career as a model rather than simply being the jump off.

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Here’s Ice-T and Ceddy Bear at Diddy’s birthday/election party held at Mansion. Ladies, out of the retired pimp and the rotund comedian, we must ask, Which One Would You Hit???

Check out Cassie in the ostrich get up and a few more pics.

Literally a ton of pics when you pop the hood on this thang… Continue »

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Christina Milian attended Gabrielle’s Gala benefitting Gabrielle’s Angel Foundation for Cancer Research Gala while Cassie tagged along with Diddy to the L’Uomo Vogue music issue cover celebration at 1OAK in NYC.

We must ask, Who Looked More Bangin??

Check out pics from both events below:

A gang of pics when you pop the hood… Continue »

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Diddy comments about Ciroc and the initiative to curb driving under the influence:

Through his partnership with the ultra-premium vodka brand Ciroc, Diddy’s releasing a new campaign discouraging people who’ve partied a bit too hard from getting behind the wheel. “When I started this relationship with Ciroc, I wanted to do something groundbreaking in the category of social responsibility,” he tells OK!. “Instead of doing a regular PSA saying, ‘Hi, I’m Sean Combs and I’m here to talk to you for Ciroc,’ I actually shot a scene from a movie, what happens when the music stops and two young ladies leave early because they’re feeling a little tired.” I stop them from driving at the door and have my driver take them home, and I ask them what time they’re coming back tomorrow because we’re having a pool party,” he reveals. “It’s kind of funny and gets to the point without being overly preachy.”

We can always count on this cat to be a trailblazer in social awareness. It’s time we returned the favor and helped him out by not only teaching him how to purchase condoms, but how to actually use them from time to time.

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How much would you pay to see Cassie perform? Yeah, we didn’t think so, but to some, she’s quite the tasty little treat. So for all you Cassie fans, here she is in all of her talented glory, ‘performing’ at Crash Mansion in NYC recently. More images below:

View images of Terrence J and Dollicia Bryan at a prestigious King Magazine event on the flipside… Continue »

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Here is DK’s Aubrey in a recent issue of OK Magazine:

“Whenever I carry my dog around, people say ‘Paris Hilton.’ That’s horrible because I absolutely love my dog and I’m nothing like that girl. Like, nobody can have a dog? I think any white girl with blonde hair who carries around a dog is compared to Paris Hilton. I’m not concerned with who people think I am. I’m just concerned that people know who I am.”

You know she made that sh*t up. Someone tell ol’ girl she is not that important. She did pay her “dues” in the game, just like Cassie did.

Click here if you missed this ho whoring herself in Complex Magazine.

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McCain Camp Thinks Tina Fey is Sexist Hollyscoop

Lindsay Lohan Punches the Paparazzi Drunken Stepfather

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Diddy’s ex(?)-jumpoff showed up to US Weekly’s 25 Most Stylish New Yorkers gala looking like the lost sheep of some nomadic tribe. Homegirl is evidently on the Solange I-need-attention Knowles tip. Can’t you tell by her record sales that that ish don’t work?

Are You Feeling Sacajawea’s Get-Up???