Posted by Bossip Staff
Hellz Bellz ladies. If you are into fashion, then you know what is up, if not let us introduce you to a line that is crazy. Beyonce, Cassie, and Teyana Taylor are customers/lovers of the line. It has caught on crazy with underground heads, and hipsters into serious urban fashion.
Personamagazine.net caught up with one of the founders.
Persona Magazine: Where did you grow up?
Laurie Alabaza: I grew up in south east San Diego.
PM: What are some of your early influences that you feel affected your design style?
LA: umm….well coming from San Diego I was definitely effected by the skate culture we have here but most of my inspiration came when I was in New York. I really took in a lot of the culture there and it really had an impact on me.
PM: Prior to Hellz Bellz where did you get your start designing?
LA: I started as a graphic designer for the ladies department of Triple 5 Soul, from there I moved on to become the art director at Rockawear… Continue »