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Beyoncé And Jay Z Using Media Rumors About Marriage Problems To Help Sell Out Tour

Do you think King Bey and Hubby Hov are milking the hell out of their rumored marital strife just to get our money?!?!

Billboard did an interesting piece on how Beyoncé and Jay Z have conveniently become tabloid fodder just in time for their first joint tour, and some of the experts they talk to are claiming that not only are the divorce rumors horseisht, but at least one thinks the elevator catch fade may have been a farce too!

Peep the excerpts below:

The elevator fight was definitely an unplanned crack in the veneer. It was really the first time they experienced a real tabloid controversy that was totally out of their control,” Gawker/Defamer writer Jordan Sargent tells Billboard.

In Sargent’s eyes, Jay’s taken the brunt of the public pummeling. “Jay is — from what I can tell — now seen by many as the no-good cheater breaking up America’s own royal couple who, on top of it all, is being dragged around the country by his wife so that she can call him out in front of 50,000 people every night. I don’t think that’s exactly what he had planned.”

Then again, perhaps that’s exactly what he planned — at least, if you have a conspiracy theory-oriented mind. Celebrity publicist Jonathan Hay — who’s worked with clients from Sony to Wiz Khalifa and provides PR crisis management — spoke to Billboard in a separate interview and speculated this entire affair is just carefully orchestrated tour promotion.

“Always consider the timing in these situations,” Hay says. “That staged elevator fight hit the news immediately before the release of their On The Run tour trailer video. The fight gives regular news stations — beyond just entertainment news — a headline, which broadens their audience. They’re also going to bring up the On The Run tour and ask questions like, ‘Will their be drama on the road?’ and, ‘Is this going to be the final performances of Jay Z and Beyonce?’ They created a compelling spectacle, which ultimately creates a demand.”

Hay, incidentally, knows a thing or two about creating a compelling spectacle. He openly takes credit for planting those false Jay Z/Rihanna romance rumors back in 2005 to promote her debut single “Pon de Replay.” Obviously, that stunt worked a little.

SMH… It does make a lot of sense right. Especially when you do the math.

Hit the flip for the breakdown on how the ticket sales have skyrocketed along with the media reports.




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