No Good Deed Brings In $24 Million And Lands At Number One
They might be enemies in No Good Deed, but the combined star power of Idris Elba and Taraji P. Henson helped the thriller take control of the box office this weekend. No Good Deed opened in first place with an impressive $24.5 million from 2,175 locations.
Both stars were extremely active in promoting the film via their social media accounts. Sony suggests this helped the film play so well opening weekend. Audiences, who were about 60 percent female and 41 percent under the age of 30, gave the PG-13 rated pic a B+ Cinema Score This indicates that the film was not exactly what they’d expected, which could affect word-of-mouth buzz and future earnings. Still, No Good Deed doesn’t have much more to prove after such a strong debut. “It’s going to be hugely profitable for our company. It was made on a very reasonable budget and we almost doubled that in our first weekend,” says Bruer. “It’s going to be a very successful movie for us.”