CoverGirl Ad Gets Photoshopped To Show Domestic Violence
Via Mashable reports:
CoverGirl’s easy, breezy, beautiful ad campaign has undergone a shocking makeover at the hands of Roger Goodell protestors who are adept at Photoshop.
The “official beauty partner of the NFL” launched a football-themed ad series recently, touting eyeshadows and makeup looks to coordinate with teams’ colors.
But over the course of the past several weeks, the NFL’s image has been severely tainted, mainly by the video leaked by TMZ showing Ravens running back Ray Rice knock out his then-fiancée Janay Palmer in a hotel elevator.
The ensuing backlash against NFL Commissioner Goodell — and his failure to handle the Rice situation (initially, he only issued a two-game suspension) — has been swift. One form that such backlash is the doctoring of a CoverGirl “Get Your Game Face On” ad to show a girl with a bruised eye in a display of domestic violence.
The image took off on Twitter this weekend with the hashtag #GoodellMustGo. Goodell has not been fired from his position, nor has he stepped down.
Women’s advocacy group Ultraviolet also plastered the hashtag on banners that were flown over several NFL stadiums during Sunday’s games. Ultraviolet has not come forward as the creators of the Photoshopped CoverGirl image, nor has the group responded to Mashable’s request for comment.
CoverGirl has not specified if their “Get Your Game Face On” campaign will be pulled. The brand’s website was down on Monday, stating the site was currently under maintenance. (UPDATE: As of Tuesday morning, the site was up and running and was still advertising a NFL collection.)