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New England Patriots Tweet Out N-Word Photo
The New England Patriots may be in first place, but they lost big time on social media.
A Twitter campaign meant to highlight the NFL team’s one millionth follower backfired spectacularly late Thursday when an account featuring a racial slur was named the unfortunate winner. The team emblazoned the N-word across the back of a team jersey and sent the tweet out to stunned fans.
The offensive tweet said: “Thanks for helping us become the first NFL team with 1 million followers! #1MillionPatriots.”
Even more surprising, the social media image included a handwritten note signed by Patriots bad-boy tight end Rob Gronkowski.
New England later deleted the tweet and apologized, calling the gaffe a filtering problem.
“We apologize for the regrettable tweet that went out from our account.,” the Patriots tweeted. “Our filtering system failed & we will be more vigilant in the future.”
The Twitterverse responded accordingly:
@R_CIII tweeted: “SMH RAY RICE GAVE A BETTER APOLOGY”
The social media managers for these major companies are the WORST. SMFH.
Image via Twitter