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Black Friday Shopping Down In The U.S. Compared To Last Year

Via HuffingtonPost

Black Friday fatigue is setting in.

Early discounting, more online shopping and a mixed economy meant fewer people shopped over Thanksgiving weekend, the National Retail Federation said Sunday.

Overall, 133.7 million people shopped in stores and online over the four-day weekend, down 5.2 percent from last year, according to a survey of 4,631 people conducted by Prosper Insights & Analytics for the trade group.

Total spending for the weekend is expected to fall 11 percent to $50.9 billion from an estimated $57.4 billion last year, the trade group estimated.

Part of the reason is that Target, J.C. Penney, Macy’s, Wal-Mart and other major retailers pushed fat discounts as early as Halloween. Some opened stores even earlier on Thanksgiving. All that stole some thunder from Black Friday and the rest of the weekend.

Still, the preliminary data makes retailers worried that shoppers remain frugal despite improving employment and falling gas prices.

Matt Shay, the trade group’s CEO, said he thinks people benefiting from the recovery may not feel the need to fight crowds to get the deepest discount on a TV or toaster. And those who feel like the recession never ended may not have the money and will stretch out what they spend through Christmas.

What about those who feel that these companies care more about black folks money than their civil liberties?

Target said Thanksgiving saw a 40 percent surge in online sales and was its biggest online sales day ever. And Wal-Mart reported Thanksgiving was its second-highest online day ever, topped only by Cyber Monday last year.

From Nov. 1 through Friday, $22.7 billion has been spent online, a 15 percent increase from last year, according to research firm comScore. On Thanksgiving, online sales surged 32 percent, while Black Friday online sales jumped 26 percent.

In stores, shoppers spent $9.1 billion on Black Friday, according to research firm ShopperTrak, down 7 percent from last year. That was partly due to a 24 percent surge in Thanksgiving sales, to $3.2 billion.

ShopperTrak estimated that in-store sales for the two days combined slipped half a percent to $12.29 billion.

No mention of #BoycottBlackFriday, but do you think that the social media call-to-action had any affect on these numbers?

Image via Shutterstock

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