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J. Cole’s Game-Changing Promo Strategy Explored

J. Cole recently raised the bar for all artists with a risky promo campaign where he personally connected with fans, protested with the people and dropped an album without a single. And based on is stunning first-week sales (300K) it worked at a time when Hip-Hop needed a genuine star to use their platform to effect much needed change.

Hit the jump for a look into Cole’s flawless “Forest Hills Drive” campaign.



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