Celebrity prepaid cards/credit cards are nothing new. We all know of Russell Simmons’ infamous RushCard and in 2004, Usher launched a prepaid MasterCard that is now defunct. What’s particularly scary about the Kardashian MasterKard is that it is being marketed to impressionable teenagers as young as 13 to teach them how to better manage their money, said spokeswoman Eve Sarkisyan. Parents are also lured in by marketing attempts which explain how they will be able to monitor their teens’ spending habits by cellphone.
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