American Apparel Says They Don't Want Instagram Hoes In New Ads

American Apparel Says They Don’t Want Instagram Hoes In New Ads

American Apparel has been known for years for their controversial ads and slorey models who graced their catalogs.

Now, the popular fashion retailer is changing up their image and says they don’t want to feature anymore hoes who model their hipster fashions.

Via NY Post reports:

“[The] company is going through a rebranding image so will be shooting models moving forward,” LA casting agent Phira Luon wrote in a March 18 email blast to models that was obtained by The Post. “Real models. Not Instagram hoes or THOTs.”

The email (whose reference to “THOTs” was a slang abbreviation for “that ho over there”) sparked a ruckus last week, and Luon followed up with an apology for what he said “was just an inappropriate off color joke that was not intended to defame the clients name or philosophy/views in anyway.”

Still, the incident wasn’t isolated as a new executive team at American Apparel looks to clean up and “corporatize” the culture left by founder Dov Charney, who was ousted in December on accusations of willful misconduct.

These are some of the recent images and models featured on the company’s Instagram:

What direction do you think the controversial company should go in now that they are rebranding their image??