Kim Kardashian Honored In Variety’s Power Of Women Luncheon
Have you always considered yourself a businesswoman?
I have. When the opportunity for our TV show came about, I wanted to do it to bring attention to our stores [which she’d opened with her sisters]. I was thinking this might not last very long, but we’ll grow a great business and expand online. I thought it would be great press. I didn’t think it would turn into what it turned into.
Was it your idea to be named an executive producer?
It was important to me, because I feel like I am. I watch every single edit. I do so much work behind the scenes. If it’s something as simple as where to eat, we clear about a dozen restaurants before the season starts. I’ve always been a huge part of the show. I think there was no reason not to be an executive producer. I think it’s deserved.
Do you think of yourself as a brand?
I definitely look at myself that way. I think that there’s the Kim Kardashian brand and the Kardashian brand. I think they blend together, but I have different qualities or interests that my sisters might not be so into. But no matter what, we’re family and super close. I think the brand will always represent family.
Flip the page to see what Kim had to say about Bruce Jenner, feminists, and the Kardashian brand.
Would you call yourself a feminist?
I get asked that sometimes. I guess. I think other people would. I don’t put a lot of labels on anything. I’m not really the biggest activist. I really don’t like to ever make people feel like they have to be a certain way or believe what I believe or act like how I act. I guess you would say so, but I’m not going to be one that’s going to stand up and yell that I’m a feminist and this is the way you have to live and you all have to be equal. I’m never one to preach something to other people.
I don’t think being a feminist is about preaching. It’s about the belief you just described— that women deserve equal right as men.
I mean, I definitely think that way and believe that way. But I’ve never been a label person to where I’m like, “I am a feminist.” Because I think that sometimes people … I don’t know. I’ve never been one to, even if I believe it, I don’t want to feel this is what I’m doing and this is who I am: be like me. I feel like if you’re not, that’s fine too. I’m just really supportive of everyone — even though I believe that things should be equal, people have different circumstances in their life that have taught them to be who they are. Even if I don’t agree with them, I don’t judge them. I’m a really non-judgmental person.
Often actresses I talk to say that there’s a double standard especially when it comes to the press.
The press has been so nasty to me in so many different ways, I don’t really pay attention anymore. I just follow my heart and do what I feel is the right thing. But I don’t feel like I haven’t been given the opportunities. That’s the difference. I feel that hard work really does pay off. Maybe I don’t care as much to pay attention. When I was pregnant and everyone was calling me fat and saying crazy things about me, that really did hurt me at the time. I think if I were to be pregnant again, that wouldn’t bother me.
I think it’s growing a thick skin. Who is this tabloid writer? Why is their opinion more than one of my fans, who thinks I look good pregnant? I’m more confident in myself.
Do you think you’re a good role model?
I don’t really look at myself as a role model because of some of the decisions I made. But I think that I learned from my mistakes and I try to do better. I just live my life. I think life is about being a kind person and making amazing memories. I’m a really nostalgic person. I love taking photos and video and having memories. I remember all my childhood videos that my dad used to take. I think that’s really what life is about—especially when you start a family of your own. Your whole perspective changes. When I was in my 20s, life was about going out, looking cute and having fun with your friends.
What are the three rules to succeeding in business according to Kim Kardashian?
Number one, you have to be organized. It might be really simple, but if you’re not fully organized, it becomes a huge problem. Number two is not being lazy. The realty is people don’t want to get up and work. It sounds crazy, but I see it all the time. And finally, if you find something really passionate about, you figure out a way to make that your job. Then you’ll be happy. If you aren’t doing what you want to do, you’ll be frustrated.
How do you find your passion?
When I was younger, I worked in my dad’s office. When I was there, I discovered eBay and I loved shopping. I had to be on a budget. I didn’t have credit cards. How do I figure out how to make this a business? I remember I bought these Manolo Blahnik shoes that were $700. He let me buy five pairs. I had to pay him back plus interest. I sold every pair on eBay for $2,500. I became so obsessed with seeing that return, I would sell off the things I wouldn’t be wearing.
How did you make such a big profit off those shoes?
They were these Manolo Blahniks that Jennifer Lopez had worn in her first or second video. Everyone had to have them. I called at the right time and the girl at the store had five pairs and I took them.
I read that you recently visited Bruce.
Oh yeah. I see him all the time. He lives not too far from us.
How is he doing?
He’s doing really good. He’s got a new house and he loves it. I just helped move him in.
Have you been supportive of him?
Yeah, I think that’s what our family is about. We’re supportive of everyone, no matter what they are going through. That’s what family is for.
If he has a show of his own on E!, would you be part of it?
I don’t think he has a show. There’s nothing going on at the moment.