A Lil Positivity: Black Skincare Brand Booms After ‘Shark Tank’ Investors Say No To $125K Investment

- By Bossip Staff

Lydia Evan’s SWAG Essentials Is A Success After Shark Tank

Lydia Evan’s company SWAG Essential skincare company was recently featured on ABC’s “Shark Tank” where she pitched her loofah soap used to exfoliate and eliminate razor bumps, to the team of billionaire investors, in hopes of landing the deal that would help her growing company.

Unfortunately with only $54,000 in sales at the time, the sharks declined and Evans $125,000 investment and she was forced to leave the tank without an offer. But good news comes to those who grind!

Evans now says, the company only had a customer list of a few hundred people, but after the episode aired, clients poured in by the thousands.

BlackEnterprise.com caught up with Evans to talk life after Shark Tank, her skincare line, and what’s next for SWAG Essentials.

Black Enterprise: What’s your career background in terms of offering this product?

Lydia Evans: I am a medical licensed aesthetician—simply stated, a skincare specialist. Within the field of aesthetics, I specialize in skincare conditions and sensitivities such as eczema, psoriasis, ingrown hair, hyper pigmentation and ethnic skin.

What was business like before “Shark Tank,” and how is business now?

Prior to Shark Tank our previous customer list was a few hundred. Now it’s in the thousands. Last year, the SWAG Bar sales were around $54,000. We closed more than $100,000 the night we aired. It was crazy.

What’s your most unique item, where you got the idea and how many you’ve sold?

Our most unique product is our SWAG Bar, which is what landed us on “Shark Tank.” It is a 3-in-1 loofah soap that duals as a shave bar. Its primary benefits are those of convenience, as the bar cleanses, exfoliates and disinfects the surface of the skin in one use. It provides relief instantly from ingrown hairs, acne, razor burn and many other conditions. We sold more than 20,000 units of just this product over a three-month span, which is huge for us as a handcrafted business that manufactures and distributes its own products.

How important was it for you to become a female entrepreneur?

To receive the large amount of emails and calls with respect to how inspiring my journey has been to so many people is amazing. I also speak at events and charity benefits inspiring and motivating entrepreneurs from around the world through webinars.

Congrats to Lydia on the success of her company. Check out her growing skincare brand HERE!

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