Tidal For All Whites Only? Jay Z Catches Heat For Super-Caucasian Tidal Staff Pic

- By Bossip Staff

Jay Z Criticized For “All-White” Tidal Staff Photo

Jay-Z is catching hell on the internet after Beyonce posted a pic of the power duo cheesing it up with the Tidal staff while on a recent trip to the head offices in Norway. Jay and Bey were noticeably the only Black people in the shot…which many found interesting since Jay slammed Black folks for not supporting his Black-owned business.

Via TMZ:

Jay Z’s office photo at Tidal is kinda like playing Where’s Black Waldo? — and Jay Z is Waldo.

The pic popped up on Beyonce’s website this week, and shows Jay and Bey mugging with a few dozen staffers at the HQ for the streaming service — and the ONLY black people in the pic are the owners.

On the surface, this seems like something to celebrate. Progress and stuff, right? Problem is, Jay played the race card a few weeks ago, when he called out the black community for not backing his company… the way it supports Apple, Nike and Google.

Hey…maybe all the Black folks were on break when this photo was shot? Either way, social media lit up with criticism of Jay’s seemingly-selective hiring process…expecially after he finally broke his silence on

As a result … the Internet has its knives out, making comments like:

– “Jay tried to guilt trip us … but his staff are all white”

– “Jay does a ‘Pro-Black’ freestyle but then releases a picture of #Tidal’s all White staff.”

– “Those who complain of no blacks in white owned institutions. Well here u go Jay Z OWNS TIDAL. U going to protest?”

-“Jay ain’t hiring u n***as”

Keep in mind, the Tidal office is in Norway — where the black population is around 2%. Sooo … what’s a black mogul to do?

Well he could station his company in the US and hire Black tech professionals…but that’s not our call to make. Do you think Jay’s Tidal staff needs a little color sprinkled in???


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