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Young Women Trade Thongs For “Granny Panties”

Are thong panties as washed up as Sisqo these days? According to a new study, young women are no longer eager to let their backs flap in the wind with flimsy string underthings. Instead, they’re opting for heavy-duty cotton drawers that cover as much surface area as possible — even when enticing the men in their lives. Via CNBC:

A young generation of women is discovering a new brand of sexy in the most unlikely of places: their grandmothers’ underwear drawers. (Tweet This)

“Within millennial and Generation Y consumer groups, it’s considered cool to be wearing full-bottom underwear,” said Bernadette Kissane, an apparel analyst at the market intelligence firm Euromonitor. “Thongs have had their moment.”

Data provided by the research company NPD Group back her up. Sales of thongs decreased 7 percent over the last year, while sales of fuller styles — briefs, boy shorts and high-waist briefs — have grown a collective 17 percent.

Erica Rousseau, the fashion director for accessories, cosmetics and intimate apparel at Bloomingdale’s, said that indeed there has been a “shift in the business.” She noted that the trend is in line with the higher-waist and roomier pants styles that have dominated fashion this season. Perhaps motivated by the same kind of contrarianism that helped elevate Birkenstocks and fanny packs, young women are embracing “granny panties” — and not just for laundry day.

“I think there’s a widespread misconception that men are into pearl thong, lace contraptions,” said Ms. Javitch of Ten Undies. “To be honest, men are into girls in T-shirts and white underwear.”

Interesting. Ladies are you still saving those big-backed drawers for laundry day…or are you all really wearing the old lady undies to seduce the man in your life??


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