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ESPN Is Giving Caitlyn Jenner Courage Award In Exchange For Free Publicity

Apparently ESPN wasn’t even thinking about giving Caitlyn an award until she ASKED for one…


Via RadarOnline

ESPN has come under fire for awarding Caitlyn Jenner the prestigious Arthur Ashe Courage Award at the ESPYs Wednesday night. But has learned, it wasn’t initially their idea! According to an insider, Jenner’s reps approached the network suggesting she receive the award — and offering PR plugs on her upcoming docuseries in return.

According to an insider, negotiations started as Jenner’s publicist was finalizing the terms of her interview with Diane Sawyer.

Her agents approached ESPN, which is owned by Disney like Sawyer’s ABC, “and they suggested that she receive the Arthur Ashe award,” the source claimed. “It was a brilliant move because the executives at ESPN loved the idea, and immediately began making sure it got done. Caitlyn’s journey to accepting the award will also be featured on her upcoming reality show, I am Cait.”

“There was a hiccup during the talks about Caitlyn receiving the award, and her reps were prepared to pull her interview with Diane Sawyer if she didn’t get it,” the source said. “It was ironed out, and ABC owns one of the biggest stories of the year.”

Maybe this is how all awards at the ESPYs are negotiated, but after all the praise showered on ESPN for recognizing Caitlyn’s “courage and bravery” this whole thing appears to be a fake azz publicity stunt.

Image via Splash


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