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If you caught the VMA’s last night, you more than likely also peeped a commercial spoof advertising White Squad, a racial service meant to swoop in and provide a white person to help you out of various racist pickles you might find yourself in as a person of color.

While many wondered if this strategically placed ad was another one of the network’s micro-aggressions, the ad was actually a part of MTV’s Look Different campaign, the same initiative that brought us the network’s “White People” documentary that aired earlier in the summer.

Via MTV:

We’ll let you in on the secret: It’s all a part of Look Different, MTV’s multi-year campaign that works to shed light on and combat bias based on race, gender and sexual orientation.

Even though you can’t just call up White Squad for real, it wouldn’t be so crazy if they did exist. After all, they offer a quick solution to systemic inequity: white privilege on demand. And, when you look at the numbers, it becomes painfully clear: Statistically, your life could go in a completely different direction simply based on the color of your skin.

No lies detected here. So it’s really there to “start the conversation” and help white people recognize their privilege. What do you think??



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