Kardashians Lower Magazine Sales
Apparently the Kardashian’s golden touch is waning. The family that could sell just about anything is having a tough time selling magazines. Figures covered by WWD have found that even though the Kardashian Klan’s image can draw dollars for most brands and products…their faces on a magazine cover actually make readers less likely to snatch a mag up and take it home. Via Complex:
Using data collected by Alliance for Audited, WWD found that when magazines featured members of the family on their covers, they experienced a decline in copy sales. Pretty shocking considering the slew of covers they landed this year.
For example, during the first half of 2015, Cosmopolitan’s single-copy sales averaged 531,086. When Kendall Jenner took the cover for the magazine’s February issue, it only sold 495,423. Clearly it wasn’t a success, but it did out-sell the November issue, which featured all the Kardashian-Jenner daughters along with their mother, Kris. That issue only sold 436,500 copies.
The article goes on to provide additional data from magazines like GQ, Glamour, and Vanity Fair, which all experienced sales declines when they put members of the family on the cover; however, it’s important to note that there were a few exceptions: Rolling Stone, Women’s Health, and Teen Vogue surpassed their averages when they had Kardashian-Jenner cover stars—reminding everyone the family still has a large and loyal following.
Hmm, so more like win some, lose some. Do YOU buy magazines with Kardashians and Jenners on the cover??
Cosmopolitan / Instagram