The Art of Organized Noize tells the behind-the-scenes story of the three-man production and songwriting team, Sleepy Brown, Ray Murray, and Rico Wade. As architects of Atlanta’s original hip-hop sound, they discovered OutKast, gave birth to Goodie Mob, and unleashed a whole family of lyrical beasts, singers, and radical thinkers including Big Rube, Cool Breeze, Witchdoctor, Backbone, Lil Will, Mista, and so on.
And the songs they produced became definitive hits for groups such as TLC (“Waterfalls”) and En Vogue (“Don’t Let Go”). Directed by Quincy Jones’ son QDIII, the documentary accounts for Organized’s stratospheric rise from the depths of the Dungeon to the top of the industry and the reasons for their eventual slide back to earth.
The documentary features Outkast (Andre 3000, Big Boi), Goodie Mob (Cee Lo, Big Gipp), Joi (First Lady of Dungeon Family) L.A. Reid and Peri “Pebbles” Reid, Puff Daddy. Then there are those they influenced, an Atlanta lineage that continues to this day through the likes of: Bryan Michael Cox, Ludacris, 2 Chainz, Kane Beats, Metro Boomin J.U.S.T.I.C.E. League and more.