Fragrance company 1st Femme hosted a star-studded Launch Event to celebrate their new signature fragrance and unveil popular music artist and actress La’Myia Good as their new Global Brand Ambassador. The pre-Grammy’s affair took place at the swanky London Hotel on Sunset Boulevard in West Hollywood. Celebrity guests in attendance included Meagan Good, CeeLo Green, DeVon Franklin, Eric Bellinger, Yesi Ortiz, Sundy Carter, twins Mark Harris and Matt Harris (Storage Wars), Safaree,Tyran Brown, KD Aubert, Power 106 Yesi Ortiz, EJ King (BET’s About the Business), Jessica Rich, Porsha Coleman, Zena Foster and more.
The invitation only event also celebrated the launch of 1st Femme’s “Our Year All Year” women’s empowerment campaign created by company Founder Cindy Nkem Siren. Guests enjoyed fragrance sampling, delectable desserts, an open bar, and the evening’s soundtrack curated by DJ Looney.
“Our fragrance was developed when I noticed the power of scent in business and saw a need for one single perfume that will take you from day to night, business room to honeymoon, all in one. It’s floral and sweet but also very exotic. Every time you spray it, it smells a little different,” explains Nkem. “It’s for the smart, sophisticated girl on the go. In addition to the fragrance, we want to encourage women to be their best selves and never sell themselves out. You can be anything you want to be and pursue your dreams the honest way.”