Kentucky Fried Chicken Releasing Edible Chicken-Flavored Fingernail Polish
There is a point when companies should stop and ask themselves “What the hell are we doing?”
April Fools’ Day was a month ago, but KFC is only just now announcing that it has made two edible nail polishes that bring the classic tagline, “Finger Lickin’ Good,” grossly to life.
Ogilvy & Mather worked with food technologists at McCormick, the spice company that provides KFC’s secret mix of 11 secret herbs and spices, to crate the nail polishes for KFC Hong Kong. The polish flavors are sourced from natural ingredients and based on the brand’s two favorite recipes, Original and Hot & Spicy.
So, yes, it tastes like chicken—at least, the coated stuff KFC sells.
“To use, consumers simply apply and dry like regular nail polish, and then lick—again and again and again,” the brand said in a statement.
They are dead azz serious.
“The recipe for our edible nail polish is unique and was specifically designed to hold the flavor, but to also dry with a glossy coat similar to normal nail polish,” says Ogilvy creative director John Koay. “This campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong.”
You down for chicken fingers?
Image via KFC