Grammy Nominee Andra Day Launches New Program With Coca-Cola, McDonald’s, And Essence Festival
Andra Day celebrated the launch of the Rise Up ESSENCE® Festival program in Times Square. As part of the program, the vocalist and the lyrics of her single, “Rise Up” and the film ‘I Rise’ are featured on close to 40 million Coca-Cola cups in select McDonald’s restaurants across the nation.
Later in the day Andra joined with New York City’s finest to premiere the short film ‘I Rise’ inspired by her hit single “Rise Up” at the Crosby Street Hotel. The short film focuses on African-American women sharing the incredible strides they are making in their communities. Those featured in the film are Andra Day, Brandice Daniel, LaToya Cantrell, Kyemah McEntyre, Nzingha Prescod, Bene Vera, Kimberly Goldson, Kathryn Finney, and Michaela Angela Davis.
McDonald’s, Coca-Cola, and ESSENCE® Festival have partnered with the app, Shazam to feature new visual-recognition technology for content distribution. Each cup becomes a portal to an exclusive digital experience where music enthusiasts can scan the specially marked Coca-Cola cups and watch the short film, ‘I Rise’ which features music by Andra.
Additionally, Andra Day is performing on the main stage at this year’s ESSENCE® Festival in New Orleans June 30-July 3. And you can have a shot to get tickets when you purchase Coca-Cola fountain products at McDonald’s restaurants. Customers they will learn how to enter the Coca-Cola Rise Up ESSENCE® Fest Sweepstakes* for a chance to see her perform at.
Andra Day’s single “Rise Up” is available on iTunes and featured on her Grammy nominated debut album, Cheers to the Fall, which is also available at digital retailers now.