Volkswagen has collaborated with Beats by Dre to enhance the sound systems in the new Polo car. The new ad, which debuted last week, featured an appearance with Alfred Banks. The New Orleans-born rapper came onto the scene in 2009 and has been entertaining fans on stage with brand new kicks on and a signature scarf around his mic.
He was enrolled in Loyola University’s Music Industry Program, and even collaborated with fellow student G-Eazy while he attended. But tragedy struck, and Banks had to drop out to be able to pay for his bills, but quickly found himself homeless in the streets of New Orleans. On top of this, his brother Orlandas Banks, who suffered from Schizophrenia, took his own life on March 20, 2014.
Banks had to choose between letting his hardship destroy everything or continue to push for his dreams and leave a legacy that his brother had always foreshadowed. He chose the latter, and has been more determined than ever. He pulled together some resources from close friends, started to build a team, and before he knew it he was back on his feet.
“The last two years has been nothing but non-stop work and touring the country, but everyday I’m inspiring all the other Underdog’s out there to go out and crush their adversities” said Banks. “I’ve only just tapped into what I know I can become and with this Volkswagen opportunity it’s just another pillar in building UnderDogCentral”