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Ayesha Curry

Ayesha Curry Launches New Food-Delivery Startup For Home Cooks

Ayesha Curry wants to bring her best recipes straight to your door with her new food-delivery service according to Tech Crunch:

Ayesha Curry, the wife of NBA all-star Stephen Curry, has a new food delivery startup. The company is called Gather, and will deliver ingredients and recipes directly to your door on a weekly basis.

For now, the site is just a landing page (and clever gamified referral leaderboard), but promises delivery of seasonal ingredients and recipes created by Ayesha Curry herself. The recipes will be inspired by meals she cooks for her family, including home-cooked baby food.

It’s not yet clear if the startup will serve customers nationwide or just in San Francisco to start. While incumbents like Plated and Blue Apron deliver nationwide, they benefit from hundreds of millions of dollars in fundraising and expensive fulfillment centers across the U.S.

While Gather hasn’t announced its cost structure, competitors in the space typically charge between $9 – $12 per meal – a low cost that the big companies achieve by using economies of scale to order ingredients in bulk.

And cost aside, the ingredient and recipe delivery model isn’t exactly new – but Ayesha’s celebrity status may help Gather stand out from its competitors.


Will you be supporting Ayesha’s latest business venture??



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