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WhereU App Helps Black Shoppers Shop Black Owned Businesses

The only way to truly dismantle white supremacy is to financially empower our own communities. A new app is helping Black shoppers connect with Black businesses in their own backyard. According to Atlanta Black Star:

The WhereU app aims to build the largest directory of Black-owned businesses. Launched in celebration of Black History Month, the app is available for both Apple and Android devices.

Created by Atlanta-based, social entrepreneur Dr. Dionne Mahaffey, WhereU offers a local business search with a real-time leaderboard of Black-owned businesses across various categories, ranked by peer-to-peer referral counts.

According to the U.S. Census Bureau’s most recent survey of business owners, there are 2.6 million Black-owned businesses in this country.

“While the growth is encouraging, there is still a lot of work to do to increase the profit of these Black businesses. Gross receipts for all minority-owned firms are still well below the average gross receipts for non-minority-owned firms,” Mahaffey said.

“It will take all of us across all socioeconomic statuses to build 4f90e4e7-028b-4bc8-a07d-bd104daab385Black wealth. We’ve got to invest in our own community. For us, community can’t be limited to where we are domiciled, since many of us live in non-black neighborhoods. When we start to embrace the diaspora-view that our community is wherever we find our people, then we will be more inclined to support one another, even if it means taking a long drive,” Mahaffey continued.

You can download the app in the Google Play Store and learn more about the app HERE.


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