Meijer Clothing Retailer To Eliminate Plus Sized Section
According to a story in the the Wall Street Journal, Michigan-based clothing retailer Meijer is no longer going to shame larger women by putting “plus sized” clothes in a separate section. Henceforth, all the big guls will be able to shop off the same exact rack as the skinny bishes.
“We really felt all customers should have the exact same experience at Meijer,” said Annette Repasch, vice president of Softlines. “Not only by style, but by price and by location.” Traditionally plus-size sections have been relegated to the back of the stores and usually only offer conservative clothing, she added.
Plus-size apparel has been a bright spot in the retail industry during a time where customers are more likely to spend on gadgets and restaurants than clothes. The NPD Group estimates that plus-size apparel spending will reach $20.4 billion this year, up 17% from 2013 and is growing twice as fast as the overall U.S. apparel market.
Translation: “Don’t get it twisted. If we can help some chubby chicks, then cool, but we trying to get PAID!”
Guess it’s the thought that counts…
Image via Shutterstock/Meijer