Rae Sremmurd’s “Black Beatles” Lands #1 On Billboard Chart
You know that infectious tune that can’t get out of your head after scrolling through #MannequinChallenge after #MannequinChallenge on your timeline? It should probably come as no surprise whatsoever that it’s the #1 song in the country now…
According to Billboard, Rae Sremmurd’s “Black Beatles” shot from #9 to #1 on the Billboard Hot 100 chart in the past week…and you know who all to thank for that:
“Black Beatles,” released on Eardrummer/Interscope Records, has received a big boost from its usage in viral Mannequin Challenge videos (including one by a Beatle himself, Paul McCartney, who joined in on the phenomenon Nov. 10 via a video posted to his Twitter account with the text, “Love those Black Beatles #MannequinChallenge”). The Mannequin Challenge appears to have begun in an Oct. 26 tweet showing students at Jacksonville, Florida’s Edward H. White High School in mannequin poses; while that clip didn’t feature music, “Black Beatles” has found synchs in a vast array of subsequent videos. Rae Sremmurd then staged its own version of the challenge in concert Nov. 3; the new Nov. 26-dated Hot 100 reflects the sales and streaming tracking week of Nov. 4-10.
Not only is “Black Beatles” the first Hot 100 topper for both brother duo Rae Sremmurd (Khalif “Swae Lee” Brown, 21, and Aaquil “Slim Jxmmi” Brown, 22) and Gucci Mane, it’s also the first for the song’s producer and co-writer Mike WiLL Made-It, who, among three prior top 10s, had risen as high as No. 2 in 2013 via Miley Cyrus’ “We Can’t Stop.” (As artists, Rae Sremmurd had previously peaked at a No. 16 high with “No Type” in 2014, while Gucci Mane had hit a No. 14 best as featured, with Sean Garrett, on Mario’s “Break Up” back in 2009.
Congrats to these guys! You never know what chance occurrence will push you to the next level…