Today, six-time GRAMMY® Award-nominated multiplatinum Atlanta rapper, producer, and multi-instrumentalist B.o.B returns with his brand new video “4 Lit” [feat. T.I. & Ty Dolla $ign]. It’s the first single from his fourth full-length album and very first independent offering, ETHER [No Genre/Empire]—arriving everywhere May 12th, 2017.
Directed by Chad Tennies [Audio Push, Trevor Jackson], the single’s music video is a star-studded affair. Joined by collaborators T.I. andTy Dolla $ign, B.o.B takes over a club packed with friends and hip-hop elite such as Kap G, Young Dro, London Jae, Yung Booke, Tokyo Jet, Trae tha Truth, RaRa, and the track’s producer 30roc. “4 Lit” blends Ty Dolla $ign’s signature sound with a wild verse from T.I. as B.o.B turns up on the intoxicating refrain.
ETHER signals a new musical phase for B.o.B Blasting off to the next realm yet again, he invited a bevy of high-profile guests along for the ride, including Ty Dolla $ign and T.I. Additional guest features and details will be revealed in the coming weeks, follow B.o.B on Instagram and Twitter for the latest news.
About his evolution, B.o.B comments, “It’s about balance these days. If you look at my career, there’s been a story arc. On The Adventures of Bobby Ray, Bobby goes on an adventure. He smokes some Strange Cloudsafterwards. Then, he goes to the nightclub and does urban music inUnderground Luxury. He takes some psychedelic mushrooms, has an awakening, and drops conscious projects like Psycadelik Thoughtz. Now, I want to take everything and have fun in this culmination called ETHER. I’ve always believed knowledge plus experience equals wisdom. The experience is kicking in.”