Steph Curry Explains Why He’s Still With Under Amour After CEO’s Trump Support
Under Armour CEO Kevin Plank believes that Donald Trump is an asset to America because of his pro-business policies. Steph Curry, Under Armour’s MVP, believes that the burnt sienna POTUS is an asset as well, just minus the “-et”.
Those public and opposing views lead many to question whether or not Steph Curry would remain the face of a brand who many African-Americans find inflammatory at best, violently racist at worst.
In a recent interview with GQ, Curry explained how he and Plank patched things up and why he decided to stay with the company:
Curry spent an entire day on the phone with various Under Armour personnel, “pursuing clarification about what was going on” and “making sure everybody knew where everybody else stood on the issue.” By which he meant, as he tells me now, “If I had come to the conclusion that the leadership of the company was not in line with my core values, and vice versa, I would have jumped off that platform.” That is to say, Curry would have walked away from his most prominent and lucrative corporate endorsement—reportedly worth $32 million through 2024.
Under Armour quickly issued its “clarification,” distancing itself from Trump’s more noxious race prescriptions while stipulating that by “asset,” Plank had only meant to say that the new president would presumably be more business-friendly and tax-averse than his predecessor. Curry considered the explanation satisfactory. His mother, though, had a bone to pick with her son: “I told you never to swear!” Curry responded that he hadn’t said the word, only implied it. Mother and son agreed to disagree.
“Even then, I was worried that I had messed up—that having a playful attitude had detracted from the serious point I felt I needed to make,” Curry says. “I’m not gonna pretend that I have some long history as an activist. But I’m definitely in the camp that when it comes to athletes, whoever has a microphone in front of their face, they ought to use it.
Steph’s deal with UA is in effect until 2024, it pays him $32 million. Of course, Steph’s sword of wokeness is easy to yield after the fact, but, to his credit, not a lot of guys would have taken such a public stance against the politics of a $32 million check.
What would you have done if you were Steph?
Image via Getty/Instagram