Shea Butter Apology Goes Left
Shea Moisture had a rough day after their #AllLivesMatter ad went viral and they got dragged by the whole entire internet. Shea tried to come backwash an apology that was actually pretty sincere but that didn’t really help matters.
The apology from shea moisture. When will people stop trying to erase black women?!? #sheamoisture pic.twitter.com/PXgRdqGpRV
— Sarah Whyte (@SarahJWhyte) April 24, 2017
Peep the dragging that didn’t stop anyway. Welp. How we moisturizing now?
.@SheaMoisture The apology from @SheaMoisture, by making it about "WOC struggles," still treats a focus on black women as taboo & unprofitable.
— wikipedia brown (@eveewing) April 24, 2017
I am NOT accepting that apology/explanation. My supermarket has THREE aisles for white hair and ONE aisle for mine. Try again Shea Moisture.
— La Blaq Aesthetique (@LoveAndShalom) April 24, 2017
Shea Moisturizer took the fattest L pic.twitter.com/vw0HlXmOQ5
— thaayy.g (@godhatesthayna) April 25, 2017
Waits for Shea Moisture to start recruiting all the Type 4 YouTube beauty influencers they weren't using before to get their cred back up pic.twitter.com/Wh4Pou0bI9
— ✨Black & Slytherin✨ (@LiberalArtsDiva) April 25, 2017
"ID LIKE TO ANNOUNCE MY NEW POSITION AS CREATIVE DIRECTOR OF SHEA MOISTURE" pic.twitter.com/yy3RzjjiTo
— THE KID MERO 🇩🇴 (@THEKIDMERO) April 24, 2017
So this is the VP of Brand Strategy for Shea Moisture. So that ad makes total sense now. pic.twitter.com/PdCuRrSPMF
— Midnight Killah (@branfire) April 25, 2017
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Who the hell woulda thought we'd be canceling Shea Moisture and Jesse Williams on the same day? This is exasperating! pic.twitter.com/dQME8bbbVC
— still fried chicken. (@kashmirVIII) April 25, 2017
Was Shea Moisture finna buy NBC?
— Tonja Renée Stidhum (@EmbraceTheJ) April 24, 2017
the 2 black chicks in marketing who said that ad was a bad idea walked into work at shea moisture like pic.twitter.com/erriFebkrE
— TheN (@ALLCAPS_) April 24, 2017
Rachel Dolezal is the head of Diversity and Inclusion at Shea Moisture. pic.twitter.com/fgSgdgre9y
— Brotha B (@BlakeDontCrack) April 24, 2017
when you protest shea moisture products on Twitter but get caught hitting their BOGO sales in real life. pic.twitter.com/UxnFdQaVJc
— tupac shakourt ☥ (@SUPREMEKOURTNEE) April 24, 2017
I'm still using these $2 off any Shea Moisture product coupons at CVS until December 31, 2017. Damn who don't like it. #FromFreshWithLove pic.twitter.com/wXgslj86tk
— Freshalina (@freshalina) April 24, 2017
If you have any unopened Shea Moisture products that you don't want to use now, send them to me. I will…discard them pic.twitter.com/PQWnhrKbte
— Mary Swagdalene (@MissZindzi) April 24, 2017
Shea Moisture plays twitter footsie with anti-white hate leader Tariq Nasheed pic.twitter.com/xQ4R3P0ZuF
— Jack Posobiec 🇺🇸 (@JackPosobiec) April 24, 2017
@SheaMoisture start working on a second apology https://t.co/Snzbp0NVV2
— Sophia (@SophiaTesfaye) April 24, 2017
@SheaMoisture this is your problem. Fix this and maybe we will believe your apology. pic.twitter.com/pWsA3Tjtxw
— Women & Allies HTX (@WandAHTX) April 25, 2017
This morning #SheaMoisture had a 4.4 star rating on FB when I joined the convo. Now it's at 3.4 stars. Their apology was… interesting.
— Nwadiogo (@iamnwadiogo) April 25, 2017
Shea Moisture just endorsed a tweet from misogynoir incarnate himself yet expect us to buy a half apology? pic.twitter.com/NlDJ0G19a6
— Aiah Samba (@Dualityman81) April 25, 2017
@SheaMoisture Your apology still failed to specifically address Black women. The WOC reference was a continuation of the bs that got us here. Do better.
— Niecey Baby (@NieceyB926) April 25, 2017
Shea Moisture's new ad is poppin'! 😂😂 #Parody
–> https://t.co/t1gPAJ2rsb pic.twitter.com/G2pP5uMFir— AFROPUNK (@afropunk) April 25, 2017
CEO of @SheaMoisture is on @tvonetv right now! #NewsOneNow pic.twitter.com/yCDIQmvAzH
— Ebony (@hey_ebie) April 25, 2017
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