Time Warner Scores Content Deal With Snapchat
Just when we thought Insta Stories killed Snapchat, the platform is coming back strong with help from a mega media player.
On Monday Variety reported that Time Warner has struck a $100 million two-year deal with Snap, the company behind Snapchat, to produce as many as ten original shows for Snapchat per year.
As part of the agreement, Time Warner also committed to buy ads for HBO, Turner, and Warner Bros. on Snapchat.
“This is an exciting and natural move as we bring together some of our leading video properties and brands with Snapchat’s dynamic platform,” Time Warner marketing EVP Gary Ginsberg said in a statement. “We’re confident this partnership will help drive larger audiences to our shows and to the new direct to consumer platforms we continue to rollout.”
“This partnership is another exciting step as we continue to branch out into new genres, including scripted dramas, comedies, daily news Shows, documentaries, and beyond,” said Snap’s VP of content Nick Bell.
The comedy and drama shows Time Warner plans to produce will be short, only 3-5 minutes each.
In March Snap made a deal with MGM to produce original short-form video. The company also has deals with ABC, NBC, ESPN, the NFL, Turner, the BBC, Vice Media, A+E Networks, and Discovery Communications, among others. The deal with Time Warner will help the platform increase the amount of original content available on Snapchat. The company currently publishes around one new original episode per day but hopes to increase that to three new episodes by the end of 2017.